The advice seems self-evident; when doing analytics you want to start with good data sources and the right data. But, um, we've all seen instances where the wrong data led people down the wrong road. Sometimes it's impossible to get back on the right track once bad data has tainted people's brains.
Something as simple as one vague question being asked in a survey can skew the results of any analysis that later references that survey. Or, perhaps someone forgot to look at who funded and directed a survey for their own marketing purposes. It happens.
Today in All Analytics Academy, Analytics for All, we're focusing on data, and what everyone involved with analytics -- from data geek to business owner -- needs to understand about Finding Data Sources and Ensuring That It's Good Data. Data scientist Daniel Gutierrez of Amulet Analytics is our guest presenter. Be sure to join us at 2 pm EDT.
Daniel says his mantra is simple: Find sources of appropriate data to accomplish the business goals, build a data pipeline to clean and transform the data, repeat above steps constantly.
I'll add that carefully crafted algorithms, insightful conclusions, and stunning visualizations mean nothing if the data was flawed or drawn from a biased report. Bad data is the bad seed.
You will hear Daniel discuss how to find the data that is right for your organization's specific challenges, whether you are trying to solve a problem or take the business to the next level.
You also have to consider whether you need your data source to be sustainable. Are you doing a one-time report? Or, do you need to feed a dashboard with data that changes weekly or throughout the business day?
Daniel will walk you through some of the best practices that he has built up in advising organizations that were just getting started with analytics or perhaps seeking to expand their analytics strategy with new applications or advanced analytics such as predictive analytics.
If you missed the first session in our A2 Academy on Tuesday, business intelligence and analytics expert Claudia Imhoff provided a hour-long overview of key considerations that you will face throughout an analytics initiative. She covered the process from getting management and employee buy-in to effective presentation of results.
You can catch up on the Academy program by viewing Claudia's presentation in on-demand mode: Creating the Analytically Driven Organization. And, be sure to join Daniel today at 2 pm.
Then, next Tuesday, James Haight of Blue Hill Research, will share advice on moving through the analytics continuum, from descriptive analytics to predictive and prescriptive analytics. Then, on Thursday, consultant Meta S. Brown will talk about recruiting, training, and retaining analytics talent, including the opportunities to find analytics talent within your existing employees. Finally, Jack Phillips of the International Institute for Analytics (IIA) will wrap up the Academy program on June 21 with a discussion on how to build a culture of analytics in your organization.
You can view all of the course descriptions and register right here.