Privacy issues haunt us every day. We don't want anyone to invade our privacy, yet we beg to know more about other people and institutions -- our customers, our neighbors, our employees/employers, our government officials -- without overstepping legal and moral bounds.
Then there are people who know no legal and moral bounds. We worry about them.
The fact is that today's privacy concerns make up a relatively new beast. New data privacy threats pop up every day, and we are still trying to understand them. We even contribute to privacy threats by sharing our data in exchange for a virtual free lunch.
How new are privacy concerns? It wasn't all that long ago that you dealt with privacy threats by closing the blinds on your windows and being careful what you wrote on a postcard that was destined for the mail. Our affair with the computer changed all that.
Our new All Analytics Academy program, Data Privacy for You, For All, launches on November 1. It is an opportunity for you to learn more about some of the aspects of data privacy and to hear from our expert presenters about some best practices in protecting privacy.
As data and analytics professionals, you are in a unique position. You are consumers and employees in your own right with your own data to protect. Yet, you also are custodians of corporate, customer, and employee data. You have to protect that data while using it judiciously for the benefit of those same three entities, the company, the customer, and the employee.
I guess the key is in finding the right balance between any data-driven opportunity and the need for someone's privacy.
So, we broke down the plan for our five-session Academy program along the different views into privacy issues:
- Best Practices for Protecting Customer Data, with presenter Sagi Leizerov, who is Global Privacy Leader, Advisory Services for Ernst & Young
- Privacy and Your Employees, with presenter Tamara Dull, Director of Emerging Technologies for SAS Best Practices
- The Infrastructure: Baked-In Privacy, with presenter Greg Reber, who is founder & CEO of AsTech Consulting
- The Global Privacy Challenge, with Sagi Leizerov
- The Privacy/Marketing Seesaw, with A2 blogger and founder of Zimana Analytics Pierre DeBois
In each theme question of balance pops up.
Your customers share data with you in expectation of better service or other benefits, and they trust that you won't misuse or lose that data.
Your company wants to innovate with its data initiative but the computing and network foundation that your data strategy is based on often is cracked. You need to build privacy into that infrastructure.
You need to do business on a global scale but inconsistent, sometimes conflicting regional data regulations limit your options. International business also could expose your company to a variety of threats and regulatory penalties if you aren't careful.
Your marketing strategy is based on consumer data and behavior but your brand and even your company's existence are at risk if you get the marketing/privacy balance wrong.
Each of the five sessions will feature 30 to 45 minutes of audio presentation by our guest expert along with slides that will appear on the streaming audio page. During the audio presentation you can share your questions and comments via a text chat, and we will address your questions with the speaker when the prepared presentation concludes.
If you miss any of the sessions, they will be available on demand after that event concludes via the same link that you see on the Calendar page.
So, check out that Calendar now, and add the sessions to your own calendar. Is there someone in your organization who needs to learn more about privacy -- maybe that person who comes up with innovative but risky ideas in meetings? Share a link or two with them. We look forward to providing an informative and entertaining Academy series over the first two weeks of November.