Jim Schakenbach

Market Intelligence: Turn Information into Insights

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More Blogs from Jim Schakenbach
Whether you grew your career in marketing or manufacturing or in the C-suite, and you now have responsibilities for analytics, here are some basic best practices in data management for those analytics pros who are new to databases.
There's growing interest in giving more mid-range managers access to self-service analytics, with some organizations opting for a combined centralized/decentralized analytics structure.
Some key steps and guidelines can get your organization ready for a culture of analytics.
Analytics is the tool used to turn business intelligence into something useful. Without the ability to analyze and act upon the information gathered through business intelligence strategies, companies are simply sitting on top of big piles of big data.
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