Suneel Grover

SAS 360 Discover: Predictive Marketing's New Secret Weapon

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rbaz
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Data Doctor
Re: Pareto in Analytics
rbaz   5/31/2016 12:06:23 PM
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I agree. Great article. The data collection mechanism is key and should not be undervalued.

Marketing Analyst
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Pareto in Analytics
Marketing Analyst   5/30/2016 4:32:22 AM
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Great article! The highlighted 20-80 ratio would really be appriciated in Advanced Analytics: now we have to struggle with data prep a lot then the predictive analytics part runs smoothly. I wish we had eliminated / minimized the data prep part...

Not mentioning the data prep quality - when something "new" comes is or they change something that is not really a celebration down here... Great to see, that they try to improve the processes on the technical side, too!

As I see this "360" thing is emerging - hopefully it will help us in our marketing analytics practice - fingers crossed.

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More Blogs from Suneel Grover
Suneel Grover takes a look at how SAS Customer Intelligence 360 addresses issues such as predictive personalization, segmentation, real-time analytics, and machine learning.
A closer look at SAS 360 Engage, which enables organizations to interact with consumers by allowing them to create, manage and deliver digital content over web and mobile channels.
The promises of cloud-based marketing analytics suppliers raise the question of whether a data scientist is necessary for personalization and, if so, what their role should be.
A new series of SAS webcasts, SAS for Digital Analytics: Introduction & Advancing Segmentation, highlights how SAS customers can leverage advanced analytics and customer intelligence tools to move forward with their modern marketing strategies.
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