Suneel Grover

Customer Analytics: Think Outside the Black Box

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Zimana
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Re: Data-Driven Marketers
Zimana   1/31/2017 10:51:02 PM
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Tools are important, but context right now is critical in appreciating how data should be interpreted. With the right of Alexa and ML, we'll see a lot more deep dives for 2017.

Silvon0
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Data-Driven Marketers
Silvon0   1/3/2017 5:35:04 PM
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"As data-driven marketers, you are now challenged by senior leaders to have a laser focus on the customer journey and optimize the path of consumer interactions with your brand."

It's true that data can help make the process of understanding the customer journey much more effective. However, simply collecting the data isn't enough. Every marketing department needs the right tools so that this important data can not only be interpreted, but also implemented into the marketing strategies. 

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