Lisa Morgan

Why Recommendation Engines Still Aren't Accurate

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Lyndon_Henry
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Re: Another vacuum?
Lyndon_Henry   2/5/2017 9:11:11 PM
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..

Jim writes

There's no excuse for that data gap. If Amazon and others sell you a product their marketing department should know to take you off the promotion list (except for related products), and if you return a product, maybe a note saying, "Sorry it didn't work out" would be a nice touch.

Unfortunately, a sales lead to marketers is like a bowl of popcorn. They just keep reaching for one handful after another. 



I fail to understand why these large online retailers don't just pay the bucks to overhaul their recommendation algorithms.

Instead of badgering you to re-purchase that product you just bought, wouldn't it pay off a lot more to have ads saying "Here are some accessories you might consider to go with your new purchase ..."

 

 

kq4ym
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Re: Another vacuum?
kq4ym   1/7/2017 4:52:19 PM
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Yes, it does seems that so much of online advertising is just visual spam.  I wonder how many of us have trained our brains to just ignore the ads. Or maybe the marketers have found that what we think we're ignoring is really getting to the brain anyway as a sort of subliminal branding we'll pick up later when we actually want to buy something?

James Connolly
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Re: Another vacuum?
James Connolly   1/6/2017 9:14:54 AM
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@Joe. The key difference is that banner ads and supermarket fliers never pretended to be well targeted at individuals. Facebook, Amazon, Google and others supposedly are "leveraging" data that they have gleaned from us. Old school results when they claim to be using new school techniques.

Joe Stanganelli
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Re: Another vacuum?
Joe Stanganelli   1/5/2017 7:13:08 PM
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@Jim: As I think about it more, that's a really apt analogy, I think.  Digital is a must, and terribly targeted Facebook ads are just the new digital-age equivalent of those take-one flyers in those bins.

Of course, before Facebook ads, the digital-age equivalent, say, 10 years ago (and even more recently, yet) was old-school banner ads.

James Connolly
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Re: Another vacuum?
James Connolly   1/5/2017 8:34:05 AM
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@Lyndon. I agree that it is annoying. In fact, I have had a couple of experiences lately where I had horrible experiences with online purchases -- one product was never delivered, a Christmas gift was too late, and one tech product was junk and simply went in the trash.

In each case I voiced my displeasure with the company and still kept getting promotions for the same product from the same suppliers, and in the case of the trashed tech product I was getting requests to help other buyers solve their tech problems.

There's no excuse for that data gap. If Amazon and others sell you a product their marketing department should know to take you off the promotion list (except for related products), and if you return a product, maybe a note saying, "Sorry it didn't work out" would be a nice touch.

Unfortunately, a sales lead to marketers is like a bowl of popcorn. They just keep reaching for one handful after another.

Lyndon_Henry
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Re: Another vacuum?
Lyndon_Henry   1/4/2017 9:00:41 PM
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..

Jim writes

Crosschecking two lists is part of it when it comes to recommendations. If I browse looking for a certain item on Amazon and I buy it from Amazon, that site shouldn't keep recommending it. However, they might recommend related products or accessories.



 

Getting continuously and repeatedly barraged with ads for the exact same products I just bought from the same site is extremely irritating. On the other hand, recommendations for related products, accessories, etc. can be helpful.

Jim also writes

However, if I started my search on Google or another site and I bought from Amazon, Google and the various sponsors that it serves up won't know that I completed my purchase. My search history for shoes or a book via Google lives on and on and on.



 

Typically I shop on Amazon and I still get the ads from the same products, on Amazon, that I just bought. That's bad enough. However, if my browsing on other sites tends to trigger such ads, then something is also seriously wrong from a marketing standpoint. Why implement marketing algorithms that just serve to irritate the potential customer and cannot possibly lead to a purchase of the advertised product (which has already been purchased)? They need to fix this ...

..

James Connolly
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Re: Another vacuum?
James Connolly   1/4/2017 8:42:35 AM
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@Lyndon. Crosschecking two lists is part of it when it comes to recommendations. If I browse looking for a certain item on Amazon and I buy it from Amazon, that site shouldn't keep recommending it. However, they might recommend related products or accessories.

However, if I started my search on Google or another site and I bought from Amazon, Google and the various sponsors that it serves up won't know that I completed my purchase. My search history for shoes or a book via Google lives on and on and on.

 

James Connolly
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Re: Another vacuum?
James Connolly   1/4/2017 8:30:48 AM
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@Joe. I agree, Facebook doesn't seem to know what to do with the information that it gleans from our activity. However, something is working for them. Maybe they aren't charging sponsors a whole lot for an individual impression, so if the sponsor gets even a few clicks they are happy. FB might be touting "personalization" when it's really no more personal than the supermarket fliers that we take directly from the mailbox to the recycling bin. Just enough people use those to make the sponsor's investment worthwhile.

Joe Stanganelli
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Re: Another vacuum?
Joe Stanganelli   1/4/2017 5:35:42 AM
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@T Sweeney: I've long suspected that, while Facebook may have a bunch of information about me, they are for the most part clueless as to what to do with it.

I base this on the fact that I've repeatedly gotten ads for woodworking and motorcycle repair courses.

Not exactly my cup of tea.

(So too with many other sites, which constantly hound me with ads to help me find a lawyer in my area.  Clearly they know that I use the words "lawyer" and "attorney" and various legal terms a lot in my profiles and correspondences, and are trying to do something with that information.  What they've missed?  That the reason I use those terms is because I'm a lawyer.)

Joe Stanganelli
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Re: Or: ...Have Become Less Accurate
Joe Stanganelli   1/4/2017 5:32:50 AM
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@T Sweeney: I suspect you're right.  It's just extra obvious in the case of Netflix because their recommendation engine used to be so on the mark and so obviously catered to users' personal tastes.

Now?  It's just this "New for You" garbage -- presented in a far more oppressive and restrictive UI than formerly existed (under the guise of being "mobile friendly") -- that Netflix wants you to watch.

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