Lisa Morgan

Why Marketing Is So Smart, Yet So Dumb

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 5   >   >>
T Sweeney
User Rank
Blogger
Re: Wrong message
T Sweeney   3/20/2017 10:59:25 AM
NO RATINGS
LinkedIn = Where resumes go to die.

Where InMail goes to be ignored.

kq4ym
User Rank
Data Doctor
Re: Wrong message
kq4ym   3/20/2017 8:44:05 AM
NO RATINGS
I have wondered just how useful Linkedin appears to be for folks. I get seemingly bombarded with messages and notifications that have no use to me at all. If the goal is just to get people to look at one of the pages, one wonders if they are wasting lots of time for themselves and their customers getting a message out that this can be a real time waster for most people?

Lyndon_Henry
User Rank
Blogger
Re: Customer relationships seem really dumb
Lyndon_Henry   3/19/2017 5:19:08 PM
NO RATINGS
..

Here's a perspective on marketing that somehow reminded me of this thread ...



kq4ym
User Rank
Data Doctor
Re: Better viewing
kq4ym   3/6/2017 2:56:45 PM
NO RATINGS
With all the intricacies that get even more complicated over time, it's a wonder that analysis gets more wrong when determining marketing strategy. With the turth that" there isn't a 1:1 relationship between a message and an outcome," one might be very careful about attributing what might be a statistical fluke to funding a marketing effort based on some maybe sketchy data points.

PredictableChaos
User Rank
Data Doctor
Re: Wrong message
PredictableChaos   3/5/2017 5:25:07 PM
NO RATINGS
@SaneIT -

Sounds like LI isn't really adding much value for you. I empathize. One of my connections commented something like "has anyone found out how to make use of LinkedIn? I haven't." and that comment got a lot of likes.

There is a setting in LI somewhere that lets you make profile changes without sending notifications to all your contacts. Of course, few would be able to find it and the default setting is apparently to send out as much spam as possible.

SaneIT
User Rank
Data Doctor
Re: Wrong message
SaneIT   3/2/2017 8:31:19 AM
NO RATINGS
@Joe Stenganelli, LI seems to be the social media outlet with the most confusing marketing platform.  If adjust your profile it wants to tell the world that you touched it.  Sometimes you're just cleaning things up and it assumes you have a new job.  I only have it because it was a requirement at a previous employer, one day someone asked me why my profile had old info in it so I updated 3 years after I left that position and it started a fire storm.  People I worked with were asking what happened, why I left, etc.  They thought the change in my profile meant I left my current position and I did a whole lot of explaining that I was just cleaning up an account I never use.  We've had some changes here and officially I report into a parent company but I'm not in the mood to answer questions about it for a week so I'm not touching it.  It's almost anti-social but the work it makes just isn't worth it.

Joe Stanganelli
User Rank
Blogger
Re: Wrong message
Joe Stanganelli   3/2/2017 4:46:41 AM
NO RATINGS
@louis: Similarly silly is all the prompts LI gives you to congratulate someone on their work anniversary.

I seriously doubt many people like to be reminded how many years they've been at the same company (or, for that matter, in some cases, the same job).

Joe Stanganelli
User Rank
Blogger
Re: Wrong message
Joe Stanganelli   3/2/2017 4:44:42 AM
NO RATINGS
@SaneIT: ...unless they're going for the Cartmanland strategy.

"...and nobody can come!"

Ludivina
User Rank
Prospector
Re: Better viewing
Ludivina   3/1/2017 9:56:49 PM
NO RATINGS
That is the main reason why the analyzers should carefully do their job.

jmyerson2
User Rank
Data Doctor
Better viewing experience needed.
jmyerson2   3/1/2017 9:14:37 PM
NO RATINGS
Here is another important factor to consider. Different viewers have different viewing experiences with images that come with data analytics. A viewer may stop in the middle of viewing a "great-looking" image and then go to another image to get a better viewing experience.

Page 1 / 5   >   >>
Information Resources
More Blogs from Lisa Morgan
Everybody knows how important analytics is to remaining competitive. Where does your company and industry stand in terms of advanced analytics maturity?
Cybersecurity analytics must balance the lessons of user behavior with the need to maintain service levels for workers while always assuming that the intruder is already inside the network.
Cyber security continues to be an arms race as organizations race to protect against new kinds of attacks. Here's how analytics is making a difference.
There has been plenty of talk about the need for a chief analytics officer or chief data officer. But do you ever wonder what they do for a living?
Radio Show
A2 Conversations
UPCOMING
James M. Connolly
Evolution of the Data Scientist Role


3/23/2017   REGISTER   0
UPCOMING
Jessica Davis
Monetize Your Data: Turning Insights Into Action


3/29/2017   REGISTER   0
ARCHIVE
Jessica Davis
Data Analysts in Training: Meeting Tomorrow's Demand


3/8/2017  LISTEN   63
ARCHIVE
Jessica Davis
Our Bodies, Our Data: Medical Records For Sale


2/21/2017  LISTEN   63
ARCHIVE
Jessica Davis
Energy Analytics: Using Data to Find Savings


2/14/2017  LISTEN   44
ARCHIVE
Jessica Davis
Sharpen Your Analytics & Data Management Strategy


2/8/2017  LISTEN   74
ARCHIVE
Jessica Davis
Analytics: Make the Most of Data's Potential in 2017


1/19/2017  LISTEN   19
ARCHIVE
Jessica Davis
A2 Radio: Can You Trust Your Data?


12/20/2016  LISTEN   70
ARCHIVE
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016  LISTEN   53
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS