Lisa Morgan

Where Do You Stand: Analytics Leaders and Laggards

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James Connolly
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Blogger
Re: leaders
James Connolly   3/23/2017 8:53:28 AM
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True, the companies founded by digital natives do tend to be build on a foundation that includes analytics, and there are plenty of rock star entrepreneurs who found success by good use of data. But that's only one aspect of their success. I haven't seen the stats for the past couple of years but one thing that hasn't changed is that most startups -- whether they were based on analytics or not -- are going to fail. They won't get angel investment or VC money (even with VC money most companies fail). They won't get products to market. They certainly won't reach IPO or be acquired.

The irony is that these entrepreneurs who proclaim that they will make decisions based on data rather than the "gut" actually make the most important decision with a gut feeling. They ignore the data that says they have little or no chance of success and start a company based largely on their own gut feeling.

tomsg
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Data Doctor
Re: leaders
tomsg   3/22/2017 10:20:54 AM
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I agree. These companies relied on data from day one, so they know the value and they use it to maximize revenue. Data is far more important to their businesses than those that operated without a data plan in the past.

Ariella
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Prospector
leaders
Ariella   3/21/2017 6:43:10 PM
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It's not altogether surprising that the digital natives outstrip other industries on analytics. Given that the digital platform is that the heart of their business model, it makes sense they regard it as an integral part of their operation and not just as something that is added on after the fact. 

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