Analytics Skills Gap: It's Nice to Tie 'Billion' to an Accomplishment
The Analytics Skills Gap Series continues with an interview with SunTrust Bank's Dudley Gwaltney discussing the need for advanced degrees, the value of understanding data management, and the data science job market in Atlanta.Read More...
Many economists seem to have come to think of their field in scientific terms: a body of incrementally growing objective knowledge. Over the past decades mainstream economics in universities has become increasingly mathematical, focusing on complex statistical analyses and modeling to the detriment of the observation of reality. -- J. Luyendijk, Don't ...
James M. Connolly, Editor of All Analytics, 11/25/2015
Suppose your company does a very good job with leveraging and managing information technology. Now suppose you could push the organization to a new level with creative and effective use of data analytics. That would feel pretty nice, wouldn't it?
Kelly A. McGuire, PhD, Executive Director, Hospitality & Travel Global Practice, SAS, 11/25/2015
As consumers have moved to digital channels and digital interactions, competition for the hotel consumer has increased dramatically. Now, hotels not only compete with each other, but also with third-party online distributors, and even new disruptors from the sharing economy like AirBnB.
James M. Connolly, Editor of All Analytics, 11/24/2015
I'm convinced that there is at least some value -- even if it's just a psychological thing -- to company mottos and slogans. While I don't know if the marketing value is all that great in the long run, all of us could use a simple phrase that would fit nicely in the back of our minds as a reminder of what our job is all about.
John Balla, Customer Intelligence Marketer, 11/24/2015
I have the hardest time getting my teenagers to use email. It's a generational thing that all parents probably contend with, and for marketers, it points to the growing importance of social media and mobile apps in the marketing mix. But unless teenagers comprise your largest target market, there's one enduring fact about email you should bear in mind: