Red Hot Analytics

Redbox's bright-red DVD kiosks are all but ubiquitous these days, located in more than 28,000 spots across the country. Jayson Tipp, Redbox VP of Analytics and CRM, provides an insider's look at how the company has accomplished its phenomenal nine-year growth.
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1/10/2012 |  3
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MDMconsult
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Prospector
Marketing across all channels is critical.
MDMconsult   5/16/2012 1:37:58 AM
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@Jayson @Shawn @Beth Love this video and story of RedBox success with Analytics. Marketing across all channels is critical.


Shawn Hessinger
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Re: A testament to the power of analytics
Shawn Hessinger   1/10/2012 11:58:45 PM
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Beth,

The use of analytics to learn from and then enhance the customer experience is definitely impressive. Great video that really lays out the benefits of a data-driven management system.

BethSchultz
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Blogger
A testament to the power of analytics
BethSchultz   1/10/2012 5:55:46 PM
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It's encouraging to see the success of a company like Redbox (also of Coinstar fame) when we've seen the shrinking of other physical DVD rental locations. In my area, two Blockbusters that once were are no more, while Redbox kiosks are easy to find at the local grocery and convenience stores. Thumbs up for smart use of analytics.

 

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