Listening to the Voice of the Customer

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
kiran
User Rank
Prospector
Re: nice but
kiran   2/11/2014 2:05:40 AM
NO RATINGS
The data maybe a bit old, however, the trend and other points to be pondered upon as to why customers should be given more importance and what they bring for the company doesn't change much. Infact the statistics may increase and in a positive way i hope. 

Our telco is totally customer centric and why shouldn't it be, its the customers who bring in the revenue and if they are catered with full care and they are satisfied then everything is going in the right direction for your company.

magneticnorth0
User Rank
Data Doctor
Re: An integral mindset
magneticnorth0   12/31/2013 2:51:03 PM
NO RATINGS
@Beth Not really. It goes against the idea that serving the customer is the whole organization's business, therefore the CEO's. The CMO, on the other hand, is in charge of a business function: marketing. That still makes sense. But as I implied earlier, there wouldn't even be a need for a CMO if the CEO has as wholistic a mindset as he should.

BethSchultz
User Rank
Blogger
Re: An integral mindset
BethSchultz   12/31/2013 2:44:55 PM
NO RATINGS
@magneticnorth, what about a chief customer officer? Do you see any merit in that trend?

magneticnorth0
User Rank
Data Doctor
An integral mindset
magneticnorth0   12/31/2013 2:40:46 PM
NO RATINGS
If the top guy, normally the CEO, has a mind for integration, the organization has no need for a CMO. He should simply listen to the head of marketing—often a middle manager or a VP. But without such a leader, a CMO would be necessary to bring marketing thinking into organizational strategy.

Alexis
User Rank
Data Doctor
nice but
Alexis   12/13/2013 8:49:49 AM
NO RATINGS
Nice infograph, but don't you think 2012 data is a bit old?

Latest Blogs
Early sales show that retailers' investments in analytics paid off during the 2016 holiday shopping season. Here are a few highlights from the beginning of the rush.
This week's #GivingTuesday highlights the need not only to volunteer with organizations that are trying to make the world better through analytics, but to make those efforts successful.
While half of surveyed organizations say they are progressing with digital transformation, the other half are left to the fate of the DoDo Bird.
The struggle to learn how customers engage with IoT devices as part of customer experience is real. Here is how marketers can approach strategies with analytics reporting that monitors related traffic in real time.
Our upcoming All Analytics Radio programs look at the progress of the Internet of Things -- and why it matters to your business -- and how to find the right mix of experience and analytics in the retail sector. Tune in this Tuesday and again on December 6.
Radio Show
A2 Conversations
UPCOMING
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016   REGISTER   0
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
ARCHIVE
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016  LISTEN   70
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
ARCHIVE
James M. Connolly
Analytics: Where We've Been, Where We're Going


7/12/2016  LISTEN   48
ARCHIVE
James M. Connolly
How Predictive Analytics Can Take Your Company to the Next Level


6/28/2016  LISTEN   22
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS