The Internet of Things as Your Link to Customers


Consider the ways you can support the new customer experience, such as the ability to relate a consumer's activity on your website with their later appearance on in-store proximity beacons. How can you enhance that shopper's experience? Think about ability for a company like GE to optimize the performance and lifespan of a multi-million-dollar piece of heavy equipment at a customer site, improving customer production by 10% or more. How does that translate into customer satisfaction? Then there is the relationship with your own suppliers and trusted business partners. If the IoT allows you to optimize your inventory system, what positive impact in terms of predictability does that have on your own supply partners? This episode will delve deeper into opportunities, highlighting examples that your organization can learn from and emulate. Learn about:

  • How IoT supports new business models driven by services
  • Where the consumer IoT, including the smart home and smart car, intersects with the corporate IoT
  • How you can mitigate customer privacy concerns, and get "buy-in" on device data sharing
  • Where the IoT drives your brand even without direct impact on revenue



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