The Privacy/Marketing Seesaw


In just a few years we've moved from an era when data was the gold in marketing to a time when it's the air that marketing breathes. Marketing doesn't happen without data, whether it is aggregated, anonymous data, or deeply personalized. At every step in the process of marketing a brand, the organization has to understand what data is being used and whether personal data is at risk. One careless move will place the brand in an unwanted public spotlight.



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