Shawn, like you mentioned there should be some balance or boundary line between privacy and personal issues. Without data and analysis, we may not be able to derive any conclusions and trends. So we have to collect data either through public or private sources, with in the limit of privacy regulations. Again datas can be differentiating as vital and non vital, where vital datas can be collected and sampled with due acknowledgment or permission.
Seth, you raise a good point. For so many people, it's about convenience and the "cool apps." I'm guilty of it too, especially on Facebook. Just because it IS easier to allow a given application access to your info just to save some time, more people do that without even thinking of the potential consequences. From that perspective, the companies that take advantage of that cannot be held accountable for people freely giving information away. The only way that I can surmise a possibility to get a hold on sharing information is to put some sort of warning prior to installing the application or anything else. At least that way, no one can claim "well I didn't know" and refuse to hold themselves accountable for giving away their own information. Companies know that they can't steal the data, but if it's given away freely, then they will use it in order to gain the upper hand in any way that they can. I'm not at all saying that it is right, but it is what it is and the people can't expect the corporate world to change. Instead, it is up to the people to realize what they are doing and what information they are simply giving away freely.
I think the number one privacy concern isn't that big companies are taking and using our data, but rather that we are just giving it away.
For all my concerns, I'm one of the most guilty people I know. I've allowed several websites to link into my Facebook or Linkedin acount for the sake of convenience and cool applications. If you asked me if I would give my information away point blank, my answer would be "No, of course not", but save me five minutes and I'm there.
@TAanderud You bring up an interesting aspect of privacy - the unwanted email ads. I am like you in that there are some products I have absolutely no interest in buying ever and yet we are bombarded by these companies thinking they can somehow change our minds.
This is an invasion of privacy as well and thank you for pointing it out!
Of course they have to do something - it's almost scary how well actions and then merged with other information. I don't mind being aggregated - but invidualized is different.
I think the problem is that the way the advertisers use data to ANNOY me and then don't use to prevent annoying me. For instance, I wish Company X would stop sending me offers for Blah service; truth is - I never want it. Nothing will ever change my mind about it. In fact if Blah service was free; I would pay double for the alternative service I am currently using.
Please invade my privacy and use your big data to figure this out. Use your big data to save yourself some advertising dollars - no way it's free to send me a postcard every month reminding me you have the service.
On the other hand, it would be really cool if Yelp (or a like service) knew that I loved fancy French food and if I was driving within a half-mile of a new eatery with 4+ stars and $10 off coupon, it would alert me. I can see where that service could get out of hand quickly. However if I could opt in or even pay for service it would not feel invasive.
For all their support of individual privacy, it must be noted that the Future of Privacy Forum is an industry-supported organization with a distinctly "business-practical" outlook, so they do not favor curtailing use of big data for practical business purposes. What they strive for are ways of rationally balancing business and research needs against the desire for privacy to avoid a privacy backlash that might make some industry use of data unworkable.
Shawn, I've raised privacy concerns all along in our discussions about many of the big data- and analytics-related projects that we've seen, as cool as they might. So, I agree wholeheartedly with the Future of Privacy Forum's call for vigorous debate about how to balance individual rights and the pursuit of innovation or improvements for mankind.
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SAS Global Forum Executive Conference 2014 The Executive Conference is held in conjunction with SAS Global Forum, a SAS users technology event. Investing in thought leadership and technical training are two of the best moves a successful company can make so take advantage of the world-class speakers, sessions and discussions around Analytics, Big data, Risk, Fraud and Data management.
LEADERS FROM THE BUSINESS AND IT COMMUNITIES DUEL OVER CRITICAL TECHNOLOGY ISSUES
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Visual Analytics: Who Carries the Onus? The Issue: Data visualization is an up-and-coming technology for businesses that want to deliver analytical results in a visual way, enabling analysts the ability to spot patterns more easily and business users to absorb the insight at a glance and better understand what questions to ask of the data. But does it make more sense to train everybody to handle the visualization mandate or bring on visualization expertise? Our experts are divided on the question. The Speakers: Hyoun Park, Principal Analyst, Nucleus Research; Jonathan Schwabish, US Economist & Data Visualizer
David Tishgart, senior director of marketing and alliances at security provider Gazzang, explains the importance of data encryption for companies that are rolling out Hadoop environments to leverage big data analytics.
At the Strata Conference / Hadoop World 2013, Samuel Kommu, technical marketing engineer at Cisco Systems, shares some of the benefits that Hadoop brings to analytics platforms that leverage next-generation hardware. Kommu looks at big data operations that required 3,500 nodes in 2009, 2,000 in 2011, and now require only 64 nodes.
Wayne Thompson, manager of SAS Data Sciences Technologies, delivers a fascinating preview demonstration of SAS Visual Statistics, a tool that enables fast and flexible modeling against massive datasets on the fly. Visual Statistics will be made generally available in March, but you can see it here first.
At Strata/Hadoop World 2013, Cloudera CEO Tom Reilly discusses the new Enterprise Data Hub offering, explaining how it works with Hadoop, how it creates a single repository of full-history and full-fidelity data, and how it exposes that data to all users interested in exploratory analytics.
At this year's Strata Conference/Hadoop World 2013, SAS big data vice president Paul Kent presented a session on setting up Hadoop clusters for advanced analytics. We caught up with several audience members and recorded their impressions of the presentation.
In hearing directly from a doctorate-level Hadoop specialist, a healthcare data analyst, and a marketing executive, it's clear that big data analytics is a burgeoning field that cutting-edge companies are eager to explore.
At this year's Strata Conference/Hadoop World 2013 event, SAS VP of Big Data Paul Kent presented several sessions about modernizing and deploying advanced data analytics infrastructures based on Hadoop. In this video, he talks about the state of Hadoop adoption among enterprises today and looks out to the big data-driven applications of the future.
Companies that use SAS analytics tools for their traditional databases are looking to derive even more value by mining unstructured data. Data management platforms like Hortonworks enable that relationship by delivering an enterprise-ready Hadoop framework.
In this video, Shaun Connolly, vice president of corporate strategy at Hortonworks, explains how companies can incorporate Hadoop into their data analytics streams.
At the SAS Premier Business Leadership Series in Orlando, Manuel Sanchez, CRM Manager for Club Premier Aeromexico, explains the challenges and opportunities of transaction data. Using dozens of data sources among participating airlines and merchants, Club Premier creates robust customer profiles and works to maximize benefits for members and business partners alike while protecting individual privacy.
At SAS's October Premier Business Leadership Series (PBLS) in Orlando, attendees from the corporate and academic worlds joined thought leaders and analytics professionals to share insights and strategies around big data.
Will Hakes, CEO and co-founder of Link Analytics and keynote speaker at the SAS Analytics 2013 conference in Orlando, Fla., last month, talks candidly about the challenges that large enterprises face as they explore advanced analytics solutions. He also shares some practical tips for smoothing the transition.
At the SAS Analytics 2013 conference in Orlando, Bob Gladden, vice president for decision support and informatics at the Ohio nonprofit health insurance provider CareSource, explains how his company uses advanced analytics to keep administrative costs down and to identify at-risk patients for targeted healthcare initiatives.
At the Analytics 2013 conference in Orlando, Fla., two analytics experts from Dell -- global decision sciences manager Natalie Kortum and senior credit risk consultant Jack Chen -- share their real-world advice for analysts who want to sell their project ideas to business executives.
At the SAS Premier Business Leadership Series in Orlando, Fla., Lousiana State Representative Chris Broadwater outlined the state's success with analytics-driven fraud detection and shared his vision for streamlined processes at the DMV, the healthcare system, and even the department of corrections -- all delivered via a centralized repository of rich customer data.
Organizations that are ready to leverage big data need to move beyond buzzwords and approach the challenges with a business focus. Peter Guerra, principal at Booz Allen Hamilton, shares his insight and experience in helping clients transition to Hadoop and embrace new decision support platforms.
At this year's Strata Conference / Hadoop World 2013, Michael Steinhart chats with Rackspace Product Marketing Manager Sean Anderson about Hadoop, cloud computing, and how the two come together for companies that want to undertake a "proof of value" project.
With today's advanced visual analytics tools, you can stream data into memory for real-time processing, provide users the ability to explore and manipulate the data, and bring your data to life for the business.
Dynamic data visualizations let analysts and business users interact with the data, changing variables or drilling down into data points, and see results in a flash. Advance your use of data visualization with tools that support features like auto-charting, explanatory pop-ups, and mobile sharing.
No doubt your enterprise is amassing loads of data for fact-based decision-making. Hand in hand with all that data comes big computational requirements. Can traditional IT infrastructure handle the increasing number and complexity of your analytical work? Probably not, which is why you need a backend rethink. Big data calls for a high-performance analytics infrastructure, as Fern Halper, a partner at the IT consulting and research firm, Hurwitz & Associates, discusses here.
Redbox's bright-red DVD kiosks are all but ubiquitous these days, located in more than 28,000 spots across the country. Jayson Tipp, Redbox VP of Analytics and CRM, provides an insider's look at how the company has accomplished its phenomenal nine-year growth.
InterContinental Hotels Group (IHG), a seven-brand global hotelier, has woven analytics into the fabric of its operations. David Schmitt, director of performance strategy and planning, shares IHG's analytics story and his lessons learned.