While the availability and collection of data are compelling companies to invest in demand signal management solutions to support their planning processes, many have not gotten the return on their investment. However, others are realizing that the real value is in visualization, exploration, and predictive analytics.
The tale of a decade-old algorithm should raise concerns about how data and algorithms get reused in unexpected ways.
A closer look at SAS 360 Engage, which enables organizations to interact with consumers by allowing them to create, manage and deliver digital content over web and mobile channels.
It's a new world out there when it comes to analytics, and the old if/then model is no longer a sure thing.
Databases in general and relational databases in particular are intended to be most useful for knowledge representation in the context of validation -- when a theory has been formulated -- and the logical model representing it in the database can be used to validate it and further analyzed to derive additional implications of a theory.