@bethSchultz It depends on what you mean by use? Often there is about 90% people that might be less active, more on the consumingend , 9 that are regularly active and maybe 1 that are really really active, but the trend is more interesting than the sheer numbers. Even if only 10% of people get value out if it, But you can drive that up with the right marketing. At SAS it was definitely higher
@bethSchultz, as for Business Processes. In my experience all processes where you need to research or get a fast answer to a question where you don't know exactyl the audience is a clear case to be posted, also discovery, which could be bound to a given busproc or more generally as a daily activity. I can follow people, groups or topics, which help in that case
@bethSchultz good point, ideally you would have those all at hand, And if you can launch all those facilities from one place great, but if not, it is not dramatic to ask somebody to just have a skype call or pick up the phone if you think that it benefits the conversation you just had in the ESN
If an ESN is really all about breaking down silos -- or at least in large part about that -- it would seem it ought to facilitate many kinds of collaboration, like shared desktops, and video calls, etc. Or is that not hte case?
How open people are depends on the company culture, but if you want to make it a success. those that think they should police it, should be called back to be very careful, otherwise the benefits definiteyl head down
@georgiaCougar Yes, that is the tricky part, that is why you need a balance of metrics. Adoption is good, but you will have to look at what is happening at the same time. So just usage doesn't tell you the full story.
All this comes back to research on Communities of Practice, which has been around for over 10 years, just that we see the benefits a lot more dynamically building in an ESN then in traditional CoPs, which might have formed around mailing lists
@bethSchultz Well before we had some of those social tools in an unintegrated fashion, and people went to one or the other, but there was no cross-learning between different tools. The ESN turned it around and put the people in the center.
Frank -- you mention SAS and RedVentures. Do you have a before and after scenario to share. What sort of problems were encountered prior to the ESN breaking down the silos, for example. How did the business benefit when the company connected silos via the ESN?
We have an ESN here. I would say there are definitely communities of users -- by role and/or business unit -- that use it more effectively than others. Then every once in a while we'll see a push for more involvement on everybody's part.
We are seeing an increase in private enterprise group messaging via email, app, and text. Communicating across all "channels", particularly interesting when communicating in and with developing markets. Community orgs, secondary dispatch, biz continuity, support and workforce management applications.
Frank, Can you give us a rundown of the what the top ESN providers have to offer, what the hidden costs are likely to be, and best for integration? Yammer, Chatter, Mango Apps, Jive, SocialText, Saba,...
If a Higher Ed College or University or mid size business has gone to for example google for gmail, chat, file storage, etc... How secure, searchable, or public is the information students, faculty, staff, employees, human resources, choose to put in the cloud?
To me it seems obvious that Coorporate info words, photos, or videos (secrets if you will) that should remain private should not be mentioned on facebook, google chat, linked-in, twitter.
Hello to everybody. Glad to see folks looking forward to chatting with Frank. We'll be going live with the conversation at 2 p.m. ET. In the meantime, if you have a question you'd like Frank to address during the e-chat, feel free to drop it on this message board at any point. Frank will do his best to answer all questions during the chat.
Here's were we'll be chatting with Frank Leistner, author of Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media, and former chief knowledge officer of SAS Global Professional Services. We'll be talking about why companies should care about using an enterprise social network (ESN), the value an ESN can provide -- especially in enabling knowledge flow -- best practices, and how to measure success. Join in the conversation; participants will be entered in a drawing to win a free copy of the book.
If you're carrying a smartphone, there are dozens of entities that want to track your movements in exchange for serving you coupons and helpful information. Apple is the latest to join the fray with its iBeacon Bluetooth-based feature.
Tech Marketing 360 The only event dedicated to technology marketers. Discover the most current and cutting-edge innovations and strategies to drive tech marketing success. Hear from and engage with companies like Mashable, SAS, Dun & Bradstreet, ExactTarget, Google+, IDC, Microsoft, LinkedIn, Oracle Eloqua, Leo Burnett, Young & Rubicam, Juniper Networks and more – all in an intimate, upscale setting. Register at http://www.techmarketing360.com with priority code CMANALYTICS14 to save $100.
SAS Global Forum Executive Conference 2014 The Executive Conference is held in conjunction with SAS Global Forum, a SAS users technology event. Investing in thought leadership and technical training are two of the best moves a successful company can make so take advantage of the world-class speakers, sessions and discussions around Analytics, Big data, Risk, Fraud and Data management.
LEADERS FROM THE BUSINESS AND IT COMMUNITIES DUEL OVER CRITICAL TECHNOLOGY ISSUES
The Current Discussion
Visual Analytics: Who Carries the Onus? The Issue: Data visualization is an up-and-coming technology for businesses that want to deliver analytical results in a visual way, enabling analysts the ability to spot patterns more easily and business users to absorb the insight at a glance and better understand what questions to ask of the data. But does it make more sense to train everybody to handle the visualization mandate or bring on visualization expertise? Our experts are divided on the question. The Speakers: Hyoun Park, Principal Analyst, Nucleus Research; Jonathan Schwabish, US Economist & Data Visualizer
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