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Holiday Shopping Gets Strong Mobile Boost, Data Shows
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Re: Comparison shopping
  • 12/22/2016 5:03:05 AM
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I think that's well and good. A brand that's well-differentiated really shouldn't compete on price because it's one of marketing's slippery slopes. Amazon has been successful in gaining customers' preference for many reasons other than price, so it should leave the price wars to retailers who are desperate for it.

Re: Comparison shopping
  • 12/19/2016 10:22:22 PM
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I have been seeing comments over the last year that Amazon is no longer the best price place to go anymore. Sure, it's super convenient and easy to use, and the Amazon Prime locks in a lot of folks to shop there pretty much exclusively. But, there still lots of folks who will continue the comparison shopping and head other directions including in store buying.

Re: Comparison shopping
  • 12/5/2016 5:34:11 PM
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..

In all the hoopla over online shopping and mobile devices, let's not forget that chunk of the online shopping population (like me) who shop online from their PCs at home (or maybe at work).

A lot of online shopping, comparison or otherwise, requires the consumer to ORDER the item online for later pickup at the store (or of course, alternatively, to receive it by delivery service). Even if you're in the store, the price advertised online is often linked to that procedure. You may persuade the store to match a lower price elsewhere, but they may require you to return to the store later to pick it up.

We've encountered some hitches in online shopping with store pickup, mainly involving holiday-season inventory snafus. Kinda surprising in today's big data/high analytics environment ...

 

Re: Comparison shopping
  • 12/5/2016 4:11:19 PM
NO RATINGS

Amazon is competing less on price.

This makes it easier for the brick and mortar stores to offer price matches that include Amazon. 

If you can price search in 2 seconds, and the store you're standing in will match price; then the sale becomes about all the other things - how close is the store to my home? how quickly can I get in the store and out with my item? what is the return policy?

Comparison shopping
  • 12/5/2016 8:27:37 AM
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It seems like the key feature here is the ability to contact physical stores near you when your brick and mortar shopping isn't going as planned. I remember stories from a year ago that showed long lines outside of a retail store but five miles away at the same retailer there were only a handful of people inside shopping.  The mobile apps do sound nice if you're one of those shopping warriors but with things like Amazon Prime and retailers dropping shipping during the holidays I think we'll continue to see online sales rise. 



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