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Customer Analytics: Think Outside the Black Box
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Re: Data-Driven Marketers
  • 3/11/2017 5:51:19 PM
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Suneel writes


I believe in a future where approachable technology and analytically-curious people come together to deliver intelligent customer interactions. Analytically curious people can be data scientists, citizen data scientists, statisticians, marketing analysts, digital marketers, creative super forces and more. Building teams of these individuals armed with modern customer analytics software tools will help you differentiate and compete in today's marketing ecosystem.


 

In another thread, in the context of problems with telecommunications company attitudes toward their own customers (users) vs. their efforts to market to new users, one commenter suggests: "Companies should concentrate on making sure the customers they have are satisfied instead of looking for new ones to mistreat."

Using these fabulous emerging tech tools, and putting them in the hands of these "analytically-curious people", to provide better maintenance of (and relations with) existing customers is starting to seem an almost revolutionary idea. But wouldn't that be some real "thinking outside the black box"?

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Re: Data-Driven Marketers
  • 1/31/2017 10:51:02 PM
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Tools are important, but context right now is critical in appreciating how data should be interpreted. With the right of Alexa and ML, we'll see a lot more deep dives for 2017.

Data-Driven Marketers
  • 1/3/2017 5:35:04 PM
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"As data-driven marketers, you are now challenged by senior leaders to have a laser focus on the customer journey and optimize the path of consumer interactions with your brand."

It's true that data can help make the process of understanding the customer journey much more effective. However, simply collecting the data isn't enough. Every marketing department needs the right tools so that this important data can not only be interpreted, but also implemented into the marketing strategies. 



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