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kq4ym
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Data Doctor
Re: No more big data
kq4ym   1/18/2017 8:03:15 AM
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The word "big" is one we see everyday in advertising and everyone wants now the biggest of everything. Remember the Sears catalog items marked good, better and best? I wonder what happened to that idea? Getting to "finding the right data, making it available to staff and customers who can take action on it," is most likely how we might want to think about analytics instead of big and bigger.

Joe Stanganelli
User Rank
Blogger
Die buzz die
Joe Stanganelli   1/14/2017 3:01:41 PM
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I agree about killing the buzz of it.

Or, to put the problem another way:

1: "Big Data can solve our problem!"
2: Bad implementation.
3: Bad data.
4: New problem.
5: "Big Data can solve our problem!"

...ad tedium...

louisw900
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Blogger
Re: No more big data
louisw900   1/12/2017 6:03:57 PM
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"...He also stressed that with the hype over big data, people would misapply the term to what is actually just data to sound more with it."

 

@Ariella    Interesting.  Sounds like this professor has a real understanding of how people function in the "real world".   Quite often those in academia are charged with not understanding how the "real world" works -  certainly not the case here.

Ariella
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Prospector
Re: No more big data
Ariella   1/12/2017 2:49:58 PM
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@Louis900 The way he puts it, he's been doing this for a very long time, so he's quite confident about his terms. He also stressed that with the hype over big data, people would misapply the term to what is actually just data to sound more with it. That is not to say that small data is not important, he stresses that it is still very useful and not to be overlooked.

louisw900
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Blogger
Re: No more big data
louisw900   1/12/2017 1:29:11 PM
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@Ariella     An impressive call by that Bentley professor - just goes to show he was not pressured by outside forces - meaning a Marketing department.

louisw900
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Blogger
Re: No more big data
louisw900   1/12/2017 1:26:31 PM
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@tomsg    I agree.  I think the term Big Data just muddles the issue.   Data is Data.  But the marketing department needs to show their worth and thus we get the term "Big Data".  

louisw900
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Blogger
Re: No more big data
louisw900   1/12/2017 1:22:44 PM
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@James    That is a great point about storage.  Although Enterprises might not be concerned about this, SMB's surly are.   Even though storage has come down in price, when you are talking about endless terabytes - it can become quite costly.  A cost SMB's must be concern with.

Ariella
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Prospector
Re: No more big data
Ariella   1/10/2017 12:33:13 PM
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@SaneIT I remember interviewing a professor at Bentley who was the only one who defined Big Data as the data alone -- that is distinct from the analytics. But he knew that most peopel were not that precise in their use of hte term.

James Connolly
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Blogger
Re: No more big data
James Connolly   1/10/2017 9:57:56 AM
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@SaneIT. Good point about the amount of time spent preparing data. That won't be helped by the "big data mentality" that says companies need to collect and save everything just in case it might be needed some day. It's a thought process that assumes that storage infrastructure and data management capabilities are without limits.

SaneIT
User Rank
Data Doctor
Re: No more big data
SaneIT   1/10/2017 8:26:24 AM
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"We still have a long way to go before people stop saying, "We need big data", when what they really need is an analytics capability."

I think that the reason we have such a hard time shaking this is that "Big Data" is the cool term to throw around for analysts. Analytics is one of the fundamentals of business so having something new and exciting helps bring attention back to the field.  I've spent more time in the past year working with ETL and data consolidation which isn't new but is very powerful for the company I'm in.  Maybe we need a push and a new term for useful data management and we can get some attention put into the areas that most analysts live. 

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