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How IoT and AI Devices are Changing Search
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Re: Where IoT makes sense
  • 2/2/2017 8:00:58 AM
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@Ariella: "Adult content" certainly exists on YouTube in various forms.  Still. that's a bit surprising, considering YouTube is pretty strict about enforcing anti-pornography policies ( although there are apparently ways around that -- see: independent.co.uk/life-style/gadgets-and-tech/news/porn-videos-secret-hiddent-youtube-priates-hacking-google-nudity-controls-censorship-graphic-content-a7529821.html ).

Re: Where IoT makes sense
  • 1/29/2017 12:13:47 PM
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@kq4ym That reminds me of the tablets that preceded the iPad. In the 90s, I drooled over a Windows tablet by Fujitsu. It could do landscape and portrait modes. It had a dock that turned it into a monitor. It had a stylus. It was also big and heavy. Then the iPad came along and changed the tablet landscape.

Re: Where IoT makes sense
  • 1/21/2017 2:05:45 PM
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@kq4ym Interesting and surprising, really. I did not expect people to embrace the technology as they have. I had no idea voice search would become so important so quickly. We've had quirky voice assistants for years, but the Echo stands out.

Re: Where IoT makes sense
  • 1/18/2017 9:31:41 AM
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@Joe I didn't have that so much in general search, but I do recall getting something like that when I searched for some movies on YouTube back in the day when a lot more classics were up there.

Re: Where IoT makes sense
  • 1/18/2017 8:53:56 AM
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@Ariella: This is a problem about as old as web search itself.  I remember the '90s, when typing in just about anything into Yahoo or Lycos or Altavista or Metacrawler or whatever would inevitably lead to a bevy of links to "adult" websites.

Re: Where IoT makes sense
  • 1/18/2017 8:51:57 AM
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@kq4ym: I imagine such search would use standard markers, the way things like fingerprint- and DNA-matching technology work.

Of course, fragrance can be much more complex, but the fundamental way the technology works would likely be the same.

Re: Where IoT makes sense
  • 1/18/2017 8:17:11 AM
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It's very interesting to see how Amazon is gaining ground so quickly in the consumer market. Expanding it's offerings and methods of buying will surely attract a loyal audience. Not to mention the plot to get everyone hooked into their Prime program, a sure way to keep loyalty even with prices not always at bargain points over competitors. Voice searching and buying is going to be a big market that may overwhelm the small outfits forcing them to partner with Amazon and others with the technology they develop.

Re: Where IoT makes sense
  • 1/17/2017 1:48:08 PM
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@PierreD074 good example of how an innocuous word can --because of its associations --  lead to the type of traffic not everyone want to have to deal with.

Re: Where IoT makes sense
  • 1/17/2017 1:21:25 PM
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Areilla, I experienced that second point in an odd way - a former client, a musician and his studio in Chicago, had concerns with the word entertainment in their name - he was always focused on music entertainment, his main service.  But occassionally he had calls to his business for "adult" entertainment because of the word entertainment. So we worked on his tags to help ensure his sites would not attract the adult entertainment crowd.

Re: Where IoT makes sense
  • 1/17/2017 12:35:17 PM
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And lead to varying phrases used around the keyword of interest foir a marketer. Keywords are not going away entirely, but the context is becoming important.  That changes strategy - many times SEOs examine variations on a word, but that is not entirely the way people are using search. Even using the dictation feature on a mobile phone is dictating the way a query is generated.

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