Comments
View Comments: Newest First | Oldest First | Threaded View
Ariella
User Rank
Prospector
Re: Where IoT makes sense
Ariella   1/17/2017 1:48:08 PM
NO RATINGS
@PierreD074 good example of how an innocuous word can --because of its associations --  lead to the type of traffic not everyone want to have to deal with.

PierreD074
User Rank
Prospector
Re: Where IoT makes sense
PierreD074   1/17/2017 1:21:25 PM
NO RATINGS
Areilla, I experienced that second point in an odd way - a former client, a musician and his studio in Chicago, had concerns with the word entertainment in their name - he was always focused on music entertainment, his main service.  But occassionally he had calls to his business for "adult" entertainment because of the word entertainment. So we worked on his tags to help ensure his sites would not attract the adult entertainment crowd.

PierreD074
User Rank
Prospector
Re: Where IoT makes sense
PierreD074   1/17/2017 12:35:17 PM
NO RATINGS
And lead to varying phrases used around the keyword of interest foir a marketer. Keywords are not going away entirely, but the context is becoming important.  That changes strategy - many times SEOs examine variations on a word, but that is not entirely the way people are using search. Even using the dictation feature on a mobile phone is dictating the way a query is generated.

Ariella
User Rank
Prospector
Re: Where IoT makes sense
Ariella   1/17/2017 10:31:50 AM
NO RATINGS
@Lyndon_Henry @Tomsg I have a blog submitted here (awaiting publication) that is based on an interview I had with the CEO of a service to alert parents when their kids may be cyberbullied. One of the things he emphasized is that key words don't work for all situations because 1) some of the communication is done via image or video and 2) some key words or even phrases can signal danger in some contexts but not in all, which is why the AI has to learn the patterns of the users' online exchanges.

Lyndon_Henry
User Rank
Blogger
Re: Where IoT makes sense
Lyndon_Henry   1/17/2017 5:25:30 AM
NO RATINGS
..

Tomsg writes

 Most search is based on key words. How does standard search deal with the new types and forms of the data? I would think that keywords are not the best way in many situation.



 

Yes, this could present interesting new challenges for the conventional PC + Internet + Google search methodology. "Please identify this fragrance ..."

 

tomsg
User Rank
Data Doctor
Re: Where IoT makes sense
tomsg   1/16/2017 3:38:03 PM
NO RATINGS
I disagree somewhat. Most search is based on key words. How does standard search deal with the new types and forms of the data? I would think that keywords are not the best way in many situation.

T Sweeney
User Rank
Blogger
Re: Where IoT makes sense
T Sweeney   1/12/2017 10:29:10 AM
NO RATINGS
I don't see IoT/AI as big game changers for search... search has been finding every nook and cranny it can to direct (and re-direct) consumers and businesses wherever it can -- the "recommended for you" listings being the most obvious.

But it's also connected to the ads being served up in free webmail and the major social media, which are trying to fulfiull contractual obligations to serve up lots of garbage ads ("I already bought that!") to fulfill their volume-driven contracts with online retailers. Or to grab a commission on a transaction, which adds up or hundreds of thousands (or millions) of purchases.

Zimana
User Rank
Blogger
Re: Where IoT makes sense
Zimana   1/11/2017 3:59:41 PM
NO RATINGS
I agree, and it will be a linchpin for Amazons' future tech leadership iniatives for some time.  I think the key part about this that keeps Google / Bing ahead in search is that there is not a clear B2B benefit.  But consumer tech trends have traditionally lead B2B whe it comes to shifts like this.

Lyndon_Henry
User Rank
Blogger
Where IoT makes sense
Lyndon_Henry   1/11/2017 10:15:27 AM
NO RATINGS
..

Alexa seems to me a far more sensible and functional application of IoT than IoT-connected refrigerators, toasters, and toilets.

Incidentally, Alexa actually has a significant role in the Mr. Robot TV series ... as a character!

..



Latest Blogs
Understanding retail customers means knowing what they will want and when they will want it. To deliver that, retailers must be able to see customer behavior across physical stores, the web, mobile apps, and more.
Chatbots, AI, virtual reality, machine learning, and more will be featured as leading edge technologies for retailers attending the NRF Annual Convention and Expo in New York City. But many retailers are still getting their arms around advanced analytics.
Is your manager a help or a hindrance when it comes to your analytics work and initiatives?
Looking to find a new favorite beer? Check out these visualizations to track it down.
The rise of Amazon Alexa and Google Home introduce a new competitor for search engines -- IoT home devices with supporting AI. Here's how analytics planning must change to accommodate the new world.
Radio Show
A2 Conversations
UPCOMING
Jessica Davis
Analytics: Make the Most of Data's Potential in 2017


1/19/2017   REGISTER   0
ARCHIVE
Jessica Davis
A2 Radio: Can You Trust Your Data?


12/20/2016  LISTEN   70
ARCHIVE
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016  LISTEN   53
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
ARCHIVE
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016  LISTEN   70
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS