Too Big to Ignore: The Business Case for Big-Data


By now, we're all familiar with the notion that big-data is a big deal. Now, if you could only figure out what that means for your organization's particular situation and how to make the business case for big-data. It's time to think big, as recognized technology expert and award-winning author Phil Simon recommends in his latest book, Too Big to Ignore.

Tune in as Simon, in his inimitable style, tells us why big-data is worthy of its trendiness -- and not a fad to wish away. You'll hear:

  • Why big-data matters
  • How leading companies are taking advantage of big-data -- and how you can, too
  • How to separate big-data myths from reality
  • What a big-data world means for humanity



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