Big Data at Work: Beyond the Fad

In the half-dozen years since thought-leader Tom Davenport co-authored the seminal management book Competing on Analytics: The New Science of Winning, he has worked with well over 100 companies on how to use analytics to competitive advantage. So when big data entered the business parlance several years back, you'd have thought he'd have been a natural for proclaiming its virtues. But Davenport was a Johnny-come-lately to the big-data party, a self-admitted skeptic who converted only after systematically studying big data from every which way.

Davenport details his conversion in his latest book, Big Data at Work: Dispelling the Myths, Uncovering the Opportunities. But, more importantly, he explains why you and your company need to recognize big data's importance. Tune in to learn how to:

  • Differentiate between conventional analytics and big data
  • Deconstruct big data for effective understanding
  • Mobilize around big data
  • Make effective decisions using big data
  • Use big data to develop new products and services

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