The retail sector is a prime market for use of analytics -- tracking and predicting sales success -- in support of great products and management experience. Some retailers are making the most of what data and analytics offer them as they strive to understand customer trends, product appeal, and buyer preferences.
Pioneering retailers recognize that products that seem to have strong customer appeal don't guarantee a successful strategy on their own. Those organizations are making their mark by using all the tools available to them, including advanced analytics.
Brittany Bullard, a Solutions and Analytical Consultant in the Retail and Consumer Packaged Goods Practice at SAS Institute, is author of the new book Style & Statistics, which will be featured at January's National Retail Federation's Big Show in New York.
Bullard joins All Analytics Radio on Tuesday, December 6, at 2 pm EST to discuss her experiences utilizing analytics in the retail sector and some of the best practices highlighted in her book.
Are you in retail? Learn what your peers and competitors are doing. Not in retail? Learn how the sector is improving its service to you.
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Understanding retail customers means knowing what they will want and when they will want it. To deliver that, retailers must be able to see customer behavior across physical stores, the web, mobile apps, and more.
Chatbots, AI, virtual reality, machine learning, and more will be featured as leading edge technologies for retailers attending the NRF Annual Convention and Expo in New York City. But many retailers are still getting their arms around advanced analytics.
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