The Art of Psycho-demographic Analytics


Join us as we welcome Michal Kosinski, a psychologist, data scientist, and expert in psycho-demographic profiles to A2 radio. For the uninitiated, these profiles are what Donald Trump, Barak Obama, and Hillary Clinton's presidential campaign organizations all leveraged in their marketing efforts to get out the base on election day. So just what are these profiles and how are they created? Kosinski will join us to share his knowledge of How psycho-demographic profiles are created How marketers can craft messages based on these profiles How organizations are using these profiles in their marketing today, and Why we need to pay attention to the ethical implications of these profiles. Dr. Kosinski joins us on May 23 at 2 pm ET/11 am PT.


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