How Does Your Analytics Initiative Measure Up?


Analytics are grabbing the attention of enterprises, and increasingly grabbing budget too. It's not just about adopting analytics technologies, but how analytics are evolving. Beyond traditional BI, organizations are exploring and implementing advanced technologies, including prescriptive analytics, artificial intelligence and machine learning. Department head after department head is calling for data when faced with key decisions. They want to take advantage of big data, customer analytics, retail analytics,operational analytics, and marketing analytics.

How does your analytics initiative shape up? Are you keeping pace with your peers in other organizations? Do you have data scientists in lead roles? Are you driving innovation with data? Have you embarked on Internet of Things (IoT) projects?

UBM and the Interop ITX team conducted exclusive research into the state of analytics in the enterprise, drawing input from 200 data management and analytics professionals. The report will be released in a few weeks, but here's a sneak peek: Less than 10% of those pros feel their organizations are "extremely effective" in identifying and using critical data, but almost two thirds are "very" or "moderately" effective.

Join the All Analytics editors, as well as bloggers and consultants Lisa Morgan and Jen Underwood of Impact Analytix on All Analytics Radio at 2 pm ET on May 1, as we explore the trends that our research uncovered.


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