Analytics in the Age of Omnichannel Retailing


With savvy, smartphone-touting shoppers in abundance, leading retailers know how critical it is to converge their physical, online, and mobile shopping worlds. Technologies like location-based mobile apps, augmented reality, and advanced search are hastening the inexorable blurring between physical and online retailing – and, for those retailers caught unaware, between them and their competitors.

As retailers evolve toward an omnichannel environment, much of their success will depend on how effectively they use big-data and analytics, as business professors Erik Brynjolfsson, Yu Jeffrey Hu, and Mohammad S. Rahman note in their recent MIT Sloan Management Review report, "Competing in the Age of Omnichannel Retailing." Tune in as the three authors join us for a discussion on success strategies for omnichannel retailing. You'll learn how big-data and analytics can be the basis by which you:

  • Finesse pricing strategies
  • Create new shopping experiences for customers
  • Fortify customer relationships
  • Capitalize on the manufacturing opportunity

Guest bios
Dr. Erik Brynjolfsson is the Scussel Family Professor at MIT Sloan School of Management. His major areas of expertise are the efficient use of IT, particularly the Internet, and analysis of optimal pricing and product variety online. With coauthor Yu Jeffrey Hu he published a ground-breaking paper on the "long-tail’s" growth in recent years. He holds degrees from Harvard University and MIT.

Dr. Yu Jeffrey Hu is an Associate Professor at Georgia Institute of Technology’s Scheller College of Business. He coauthored the seminal paper examining the long-tail in Internet retail, and has since continued examining the Internet’s unique role in the marketplace with examinations of the market effects of social media. He has consulted for many major firms, including Amazon, Cisco, and HP.

Dr. Mohammad Saifur Rahman is an Associate Professor at the Haskayne School of Business at the University of Calgary. His research is focused on the phenomena that distinguish online markets from the conventional, including consumer behavior as it relates to technology and the in-practice differences between Internet and physical market execution. He recently won the Dean’s “Outstanding New Scholar” award at the Haskayne School of Business.



Register Now

If you are already a registered user of AllAnalytics, please login to access this content without re-entering your information.
Sign up for our weekly newsletter here.
The Final Analysis: Digging Into the Business of Data
AllAnalytics' weekly newsletter compiles the latest thinking and wisdom around business data analytics -- what enterprises are doing with data, and exactly how they're doing it.
Email Address *
Username * - Choose carefully, your Username will identify you on our message boards. It cannot be changed after you register!
Choose Your Password *
Re-enter Password *
First Name *
Last Name *
Company Name *
Job Title *
Please select which best describes your job title: *
Please indicate the primary business activity at this location: *
If you selected "Other" above, please clarify your answer.
How many employees are in your entire organization? *
Address *
City *
State *
Zip Code *
Country *
Telephone *
Please indicate your agreement to the Privacy Policy and Terms of Use for this web site. *
I agree to abide by the Privacy Policy and Terms of Use. I also understand that the information I provide on this form will be shared with SAS (SAS Privacy Statement).
Occasionally our sponsors may want to send you information about exciting new products and services. If you would like to receive these solicitations, please check this box.
ExternalId
Latest Blogs
The 37th annual SIM IT Trends Study found that analytics continues to be an important strategic investment for organizations.
The new A2 cartoons highlights the big data privacy question that nothing comes for free.
Today's data analyst needs to understand the factors that have an impact on their research, and the best way to gain that understanding is the good old library.
The right blend of analytics and experience can be the key to success in any market, but perhaps no place more than in retail. Join A2 Radio today at 2 pm as we are joined by author and SAS retail expert Brittany Bullard.
Those delving into data science have to learn the important difference between prediction and explanation, as we discovered in post-election discussions and finger-pointing.
Radio Show
A2 Conversations
UPCOMING
Jessica Davis
A2 Radio: Can You Trust Your Data?


12/20/2016   REGISTER   0
ARCHIVE
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016  LISTEN   53
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
ARCHIVE
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016  LISTEN   70
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
ARCHIVE
James M. Connolly
Analytics: Where We've Been, Where We're Going


7/12/2016  LISTEN   48
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS