Financial Services Bank on Analytics

Modeling themselves after retailers, financial institutions are using analytics to figure out how to better serve customers.
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10/10/2012 |  1
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Pierre DeBois
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Learning from other industries
Pierre DeBois   10/13/2012 11:26:40 PM
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Taking cue from retail will certain spur innovation in financial services. Retailers are learning how to cross sell using analytics related data - The GAP pulled off one of its biggest quarter earning reports a year or so ago because it figured out how to cross sell its brands at the checkout.  Monitoring the techniques may help financial services cross sell its services in a similar fashion. Great video!

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