I applaud insurers like BCBSNC that are using predictive modeling to identify members abusing medical services, like ER care, and launching campaigns to better educate them about their less costly -- but no less effective -- options. I've been to the ER a number of times, only once for myself and the rest for my kids (most recently to have one of my daughter's forehead stitched back together after she took an elbow to the head during a basketball game) and I always find myself wondering at my fellow patrons, "Are you really so ill as to require an ER visit?" They may be, but I still wonder.
HIPAA is supposed to protect the privacy of your medical information, but the sale of anonymized medical data and advances in analytics have made it possible for organizations to re-link your name to your private records.
Visual analytics tools, can enable non-statistician citizen data scientist to create models that use predictive or prescriptive analytics. These professionals can embed their business knowledge into the models they're testing, prototyping, or building.