I applaud insurers like BCBSNC that are using predictive modeling to identify members abusing medical services, like ER care, and launching campaigns to better educate them about their less costly -- but no less effective -- options. I've been to the ER a number of times, only once for myself and the rest for my kids (most recently to have one of my daughter's forehead stitched back together after she took an elbow to the head during a basketball game) and I always find myself wondering at my fellow patrons, "Are you really so ill as to require an ER visit?" They may be, but I still wonder.
Don't forget the human element -- people who will consume data and put it into action -- in an analytics initiative. Chris Mazzei, global chief analytics officer at Ernst & Young, joins All Analytics Radio to share best practices in understanding from the start of a project how the resulting data might address business problems, change people's jobs, and change how customers interact with an organization.