I applaud insurers like BCBSNC that are using predictive modeling to identify members abusing medical services, like ER care, and launching campaigns to better educate them about their less costly -- but no less effective -- options. I've been to the ER a number of times, only once for myself and the rest for my kids (most recently to have one of my daughter's forehead stitched back together after she took an elbow to the head during a basketball game) and I always find myself wondering at my fellow patrons, "Are you really so ill as to require an ER visit?" They may be, but I still wonder.
The struggle to learn how customers engage with IoT devices as part of customer experience is real. Here is how marketers can approach strategies with analytics reporting that monitors related traffic in real time.
Our upcoming All Analytics Radio programs look at the progress of the Internet of Things -- and why it matters to your business -- and how to find the right mix of experience and analytics in the retail sector. Tune in this Tuesday and again on December 6.