Beth suggests Wait! I thought we'd settled on the berries ....
Darn, I think Beth gets to eat more ice cream than I do, thus through deprivation I am more fixated on it ...
But yes, maybe we did evolve toward a "berries avalanche" or "berries slush avalanche" or tsuami or some such metaphor? In any case, the orange crush (or blueberry crush or whatever) of ginormous data is driven in good part by this "just because we can..." paradigm which seems unmindful of the "... doesn't mean we must ..." part.
Anyways ... the Social Media Gone Wild issue seems to be reminiscent of the recent thread of discussion about Eating Fetishes Gone Wild, by country no less, driven by data-mined Twittering, which somebody took the trouble to correlate (actually, non-correlate) with GDP and I think some other nonsense.
Add in spam, Social Media Gone Wild, the proliferation of junk graphics and videos, plus similar "just because we can" toodlings, and I get the sense of a Big Data Apocalypse down the road ahead.
The struggle to learn how customers engage with IoT devices as part of customer experience is real. Here is how marketers can approach strategies with analytics reporting that monitors related traffic in real time.
Our upcoming All Analytics Radio programs look at the progress of the Internet of Things -- and why it matters to your business -- and how to find the right mix of experience and analytics in the retail sector. Tune in this Tuesday and again on December 6.