Why Consumer Buzz Is Worth Olympic Gold

NBC's analytic response is a reminder to businesses that consumer buzz in social media is ignored at the brand's peril.
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8/8/2012 |  3
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BethSchultz
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Re: Do you know?
BethSchultz   8/13/2012 10:28:54 AM
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Hi Pierre -- you'll have to let us know what you think once you do play around with it!

Zimana
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Re: Do you know?
Zimana   8/12/2012 9:47:47 PM
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Not yet, Beth, but I'm looking forward to giving Bottlenose a try and comparing it against the measurement tools available now. 

BethSchultz
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Do you know?
BethSchultz   8/9/2012 2:32:10 PM
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Hi Pierre, I heard you rattle off a few tools for social media listening. I'm wondering if you have any experience with Bottlenose. Seems pretty cool.

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