The Obama Administration is looking at setting a showdown discussion for Do Not Track – but with so much focus on advertising, shouldn't analytics be part of the discussion? If so, how?
Thanks, Tricia. I think you touch upon a great point - that marketers really need to envision what the data will be used for ultimately, so that the right questions of integration across platforms and application will be raised. How media travels today has indeed become complex.
With studies like this one - it's hard to know if it matters at all if the data is captured. They noted that only 5% of the 800 marketers from Fortune 100 companies surveyed had a statistics book and only 6% were able to answer 5 stat questions correctly. Will the marketers know what to do with it if they even have it.
Since this is the way the Fortune 100 are handling data - wonder if there is a ripe opportunity for hungry competitors who do know what to do with the data?
Then they're making the assumption that the person at the iPhone or iPad is the target customer - what if the site was accessed by someone at work - working at an employer who could afford Apple while the employee could only afford an HP? Someone could argue to do it for repeat visitor, but how many visits means an increase? And that would mean someone would have to overlook the difference in price, which would not work. Very few people are unobservant on a computer
Oh I was just wondering if you knew what might be the line for "intrude into yoru privacy"?
I suppose it's different for different people - for instance as long as its "married female age XX with xx income" I don't know if I care. However, someone was telling me that some companies make decisions based on browser type.
So if you come to the site using an iPhone, iPad, or other Apple device (using Safari basically) - they charge you more! They figure because you have an Apple product you have more diposable income. I would never think of my browswer as private - but geez if I have to pay 10% premium then I do!
I second Pierre that Analytics aids more than the advertissing world today and would definitely say that Analysts should be part of this showdown for the following reasons:
1. They understand how they help people to enhance their user experience over the web but not trying to collect personal data of theirs
2. They work on the kind of data on a day to day basis and will be able to speak to the risks of collecting it and putting it to the right use!
Beth writes I do feel it important that Web analysts be well informed about what's happening with DNT and be prepared to jump into the debate as necessary.
I generally agree with Beth on this. The debate seems to involve Analytics and needs some Analytics heavy-hitters who are more familiar with the issue in a comprehensive way.
Pierre mentioned some of the user benefits of tracking outside of marketing. I have my own notions of what this might involve, but some specifics of what Pierre has in mind would be helpful.
Hi Pierre. I do feel it important that Web analysts be well informed about what's happening with DNT and be prepared to jump into the debate as necessary.
Lisa Dierker, a Wesleyan professor who taught a statistics class on the Coursera massively open online course platform, talks about all her behind-the-scenes help.
LEADERS FROM THE BUSINESS AND IT COMMUNITIES DUEL OVER CRITICAL TECHNOLOGY ISSUES
The Current Discussion
Visual Analytics: Who Carries the Onus? The Issue: Data visualization is an up-and-coming technology for businesses that want to deliver analytical results in a visual way, enabling analysts the ability to spot patterns more easily and business users to absorb the insight at a glance and better understand what questions to ask of the data. But does it make more sense to train everybody to handle the visualization mandate or bring on visualization expertise? Our experts are divided on the question. The Speakers: Hyoun Park, Principal Analyst, Nucleus Research; Jonathan Schwabish, US Economist & Data Visualizer
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