Chicago Food Trucks, GPS & Data

Chicago's food truck ordinance holds a lesson in how data collection can be potentially harmful.
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9/4/2012 |  8
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Re: Foodie rage
  • 9/10/2012 11:22:18 AM
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This will probably bring in another whole conversation of NYC Vs. Chicago probably haha!

Re: Foodie rage
  • 9/10/2012 11:19:17 AM
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Interesting point Anish, and maybe! If food trucks are allowed in full force on the downtown streets perhaps the city would want to see if it can find correlations between availability and amount of trash!

Re: Foodie rage
  • 9/10/2012 10:52:19 AM
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@ Beth - Agreed. Do you think this would be an introduction to other issue like cleanliness and street maintenance, especially when you have chicago listed as one of the top downtowns in the country?

 

Re: Foodie rage
  • 9/10/2012 10:47:44 AM
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Pierre- Do you think there is behavorial data to perform segmentation of that sort to help determine the perfect geographic location for the establishment of these food courts? and If there is, curious to know what kind of metadata it would contain?

Re: Foodie rage
  • 9/10/2012 10:15:00 AM
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Anish and Beth,

The law reveals how segmentation gets ignorred - the customer who is walking up to a food truck is not the same as one who is walking into a restaurant. The Chicago Loop does have its share of fast food brick and mortar, but I don't recall New York lumping all lunch-going customers into a proximity decision such as this.  

Plus having an alternative nearby for a restaurant, or other services, is not a bad thing.  I recall from my time at Accion USA, a microfinance lender to small businesss, meeting a hair salon owner who salon was on a row of salon places. My manager noted that it made sense in some ways, since hair can take a long time. Someone with a backed up cue may send someone to a nearby rusted referral, which can be good business for the next time around. 

Re: Foodie rage
  • 9/10/2012 9:15:07 AM
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@Anish, I love it! Like I said, I don't get downtown for lunch much so don't have a day-to-day need for a food cart. But I think we're missing in on some really cool stuff without the opportunity food carts bring to a city. I visited Phillie not too long ago and it has a thriving food cart industry downtown, which also is home to University of Pennsylvania and other small schools. Now if students could use their ID cards to purchase meals at a food cart that'd be something!

Re: Foodie rage
  • 9/9/2012 1:02:28 AM
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As a co chicagoan, I agree with Beth on the 200 ft rule. But irrespective of how it is exactly going to work, there are chains opening with this sole motive already. Look at this- http://chicagofoodcarts.com

Foodie rage
  • 9/4/2012 5:32:09 PM
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Hi Pierre, as a Chicagoan who works from a home office, I don't have the opportunity to lunch downtown too often. But I do have to wonder how realistic it is that mobile food vendors not park within 200 feet of an eating establishment. I mean, there are restaurants on virtually every block downtown. Even if the GPS data is faulty, does it really matter? Chances are if a food truck is parked on a downtown street it's breaking that 200-ft rule! Take a look at this graphic, compiled by the Institute for Justice, on how pervasive restaurants are downtown!