Hi Pierre- 'thanks for sharing your thoughts on the social media buzz. I think there has been a increasing relevance on attributing brand awareness to social media. Companies have been investing in these owned media efforts apart from their paid media strategies to leverage the effectiveness of the "social space" offerings you mentioned.
One of the persisting challenges has been to measure that feedback and link it back to the actual business metrics and the success measures.
The SAS Government Leadership Forum takes place in October with experts addressing issues ranging from fight fraud today to the societal, economic, and geopolitical changes that will shape the world two decades from now.