Hi Pierre- 'thanks for sharing your thoughts on the social media buzz. I think there has been a increasing relevance on attributing brand awareness to social media. Companies have been investing in these owned media efforts apart from their paid media strategies to leverage the effectiveness of the "social space" offerings you mentioned.
One of the persisting challenges has been to measure that feedback and link it back to the actual business metrics and the success measures.
The right blend of analytics and experience can be the key to success in any market, but perhaps no place more than in retail. Join A2 Radio today at 2 pm as we are joined by author and SAS retail expert Brittany Bullard.