Hi Pierre- 'thanks for sharing your thoughts on the social media buzz. I think there has been a increasing relevance on attributing brand awareness to social media. Companies have been investing in these owned media efforts apart from their paid media strategies to leverage the effectiveness of the "social space" offerings you mentioned.
One of the persisting challenges has been to measure that feedback and link it back to the actual business metrics and the success measures.
HIPAA is supposed to protect the privacy of your medical information, but the sale of anonymized medical data and advances in analytics have made it possible for organizations to re-link your name to your private records.
Visual analytics tools, can enable non-statistician citizen data scientist to create models that use predictive or prescriptive analytics. These professionals can embed their business knowledge into the models they're testing, prototyping, or building.