Marketers Struggle With Analytics

Despite advances in measurement, marketers struggle to understand how their analytics provide ROI and insights.
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9/17/2012 |  1
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Ideal role?
  • 9/26/2012 12:59:18 AM
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Can you elaborate the following note with an example?

"Analytics ahould be used more for strategic purposes rather than for something asking for immediate answers"

Also what according to you should be ideal role for marketers?