Tag, You're It

Google's new Tag Manager, a Google Analytics complement, will improve analysts' ability to manage and operate tags and will increase measurement options.
NO RATINGS
10/17/2012 |  4
View Comments: Newest First | Oldest First | Threaded View
Hospice_Houngbo
User Rank
Prospector
Re: Tag analysis
Hospice_Houngbo   10/30/2012 8:52:31 PM
NO RATINGS
As google tag manager is free, what will happen to companies such as QuBit  who offers the service for a fee. It is never easy to compete with free services.

BethSchultz
User Rank
Blogger
Re: Tag analysis
BethSchultz   10/21/2012 8:38:37 PM
NO RATINGS
And thank you Lyndon!

Lyndon_Henry
User Rank
Blogger
Re: Tag analysis
Lyndon_Henry   10/20/2012 6:19:26 PM
NO RATINGS
..

About the only experience I've directly had with tags has been to insert tags for Google Analytics in a couple of blogs.  However, Pierre's piece piqued my curiosity so I did a bit of research to learn more about tags.

I found Ingrid Lindgren's writeup in TechCrunch about tags and Google Tag Manager particularly enlightening:

Google Wants To Make Your Site a Little Bit Faster With Its New Tag Manager For Analytics And Marketing Tags

Here are some other sources of interest...

• Google Tag Manager official website

• Digital marketing made (much) easier: Introducing Google Tag Manager

• Google Tag Manager: New Google Product

I wouldn't try to pass a test on this stuff just yet, but I do know more about tags and the fun sport of tagging than when I started.  Thanks, Pierre...

 

BethSchultz
User Rank
Blogger
Tag analysis
BethSchultz   10/19/2012 4:15:20 PM
NO RATINGS
Hi Pierre, I've no reason to play around with Tag Manager as I'm not a digital marketer, but I do wonder whether this new product allows for deeper or easier analytics of the tag effectiveness -- or is it just ease of viewing and managing the tags through the GA dashboard that's the benefit?

Latest Blogs
Use of SAS Proc Print enables a graphic presentation of the popularity of the US national parks with easy access for the viewer.
Jon Carter's latest cartoon should hit home with everyone who has faced that "agree" button for a piece of software or a website.
The new SAS 360 Discover provides marketers with new views into the activities of their valued customers.
A mom can provide a lesson in life-long learning, and the growing number of analytics programs in universities help to support that need to learn.
Amazon’s emphasis on the Internet of Things in its strategic moves demonstrates how web analytics is no longer just about the web.
Radio Show
A2 Conversations
ARCHIVE
James M. Connolly
How Analytics Can Transform State Government


5/17/2016  LISTEN   51
ARCHIVE
James M. Connolly
Save Labor Costs With Predictive Analytics


5/10/2016  LISTEN   53
ARCHIVE
James M. Connolly
What the IoT Means to You and Your Insurer


5/6/2016  LISTEN   75
ARCHIVE
James M. Connolly
When It's Time for a Robot's Job Review


4/27/2016  LISTEN   21
ARCHIVE
James M. Connolly
How Advanced Analytics Serve Healthcare


4/12/2016  LISTEN   88
ARCHIVE
James M. Connolly
Life in a World of Big Data, Autonomous Cars and IoT


3/17/2016  LISTEN   34
ARCHIVE
James M. Connolly
Sports Analytics: Driving the Business Forward


3/10/2016  LISTEN   73
ARCHIVE
James M. Connolly
See How Data is Revolutionizing Healthcare


2/25/2016  LISTEN   78
ARCHIVE
James M. Connolly
Why Analytics are So Valuable in Cybersecurity


2/18/2016  LISTEN   47
ARCHIVE
James M. Connolly
The Analytics Job and Salary Outlook for 2016


1/28/2016  LISTEN   16
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS