About the only experience I've directly had with tags has been to insert tags for Google Analytics in a couple of blogs. However, Pierre's piece piqued my curiosity so I did a bit of research to learn more about tags.
I found Ingrid Lindgren's writeup in TechCrunch about tags and Google Tag Manager particularly enlightening:
Hi Pierre, I've no reason to play around with Tag Manager as I'm not a digital marketer, but I do wonder whether this new product allows for deeper or easier analytics of the tag effectiveness -- or is it just ease of viewing and managing the tags through the GA dashboard that's the benefit?
You've heard all about the data science talent gap that McKinsey cited in 2011, but there's a lot more -- including new information -- that you need to know about McKinsey's ongoing research. Learn more Thursday on All Analytics Radio.
Understanding retail customers means knowing what they will want and when they will want it. To deliver that, retailers must be able to see customer behavior across physical stores, the web, mobile apps, and more.
Chatbots, AI, virtual reality, machine learning, and more will be featured as leading edge technologies for retailers attending the NRF Annual Convention and Expo in New York City. But many retailers are still getting their arms around advanced analytics.