The Year of Measuring Dangerously

Will 2013 be the year marketers find their best means to leverage value from analytics?
NO RATINGS
11/19/2012 |  3
View Comments: Newest First | Oldest First | Threaded View
BethSchultz
User Rank
Blogger
Re: So much confusion
BethSchultz   11/29/2012 3:19:50 PM
NO RATINGS
@Lyndon_Henry, that perennial problem you mention -- just so happens Noreen tackles that  touchy subject in another post from this week: Chipping Away at the Privacy Wall

Lyndon_Henry
User Rank
Blogger
Re: So much confusion
Lyndon_Henry   11/28/2012 11:40:25 PM
NO RATINGS
..

Beth writes


Certainly some companies will get pretty mature in their use of social media analytics, but I would imagine many more will keep on struggling with figuring out what tools to use, what metrics they need, and how to drive business value.


 

I suspect Beth's instincts here are on target.  There seems to be also more than a grain of truth to the "dangerous" aspect — Pope's admonition "a little learning is a dangerous thing" comes to mind.  Measuring the wrong the wrong things, or measuring things in the wrong way, can lead to some major problems.

And of course there's the perennial problem of measuring things about us that we don't want measured...

 

BethSchultz
User Rank
Blogger
So much confusion
BethSchultz   11/26/2012 4:53:23 PM
NO RATINGS
Hi Pierre, with the proliferation of social media analytics platforms, which leads to confusion, and marketing's rush into social media, I would agree that 2012 may go down as the year of measuring dangerously. I'm not sure how much safer things will get in 2013, though. Certainly some companies will get pretty mature in their use of social media analytics, but I would imagine many more will keep on struggling with figuring out what tools to use, what metrics they need, and how to drive business value.

Latest Blogs
Early sales show that retailers' investments in analytics paid off during the 2016 holiday shopping season. Here are a few highlights from the beginning of the rush.
This week's #GivingTuesday highlights the need not only to volunteer with organizations that are trying to make the world better through analytics, but to make those efforts successful.
While half of surveyed organizations say they are progressing with digital transformation, the other half are left to the fate of the DoDo Bird.
The struggle to learn how customers engage with IoT devices as part of customer experience is real. Here is how marketers can approach strategies with analytics reporting that monitors related traffic in real time.
Our upcoming All Analytics Radio programs look at the progress of the Internet of Things -- and why it matters to your business -- and how to find the right mix of experience and analytics in the retail sector. Tune in this Tuesday and again on December 6.
Radio Show
A2 Conversations
UPCOMING
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016   REGISTER   0
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
ARCHIVE
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016  LISTEN   70
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
ARCHIVE
James M. Connolly
Analytics: Where We've Been, Where We're Going


7/12/2016  LISTEN   48
ARCHIVE
James M. Connolly
How Predictive Analytics Can Take Your Company to the Next Level


6/28/2016  LISTEN   22
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS