The Year of Measuring Dangerously

Will 2013 be the year marketers find their best means to leverage value from analytics?
NO RATINGS
11/19/2012 |  3
View Comments: Newest First | Oldest First | Threaded View
BethSchultz
User Rank
Blogger
Re: So much confusion
BethSchultz   11/29/2012 3:19:50 PM
NO RATINGS
@Lyndon_Henry, that perennial problem you mention -- just so happens Noreen tackles that  touchy subject in another post from this week: Chipping Away at the Privacy Wall

Lyndon_Henry
User Rank
Blogger
Re: So much confusion
Lyndon_Henry   11/28/2012 11:40:25 PM
NO RATINGS
..

Beth writes


Certainly some companies will get pretty mature in their use of social media analytics, but I would imagine many more will keep on struggling with figuring out what tools to use, what metrics they need, and how to drive business value.


 

I suspect Beth's instincts here are on target.  There seems to be also more than a grain of truth to the "dangerous" aspect — Pope's admonition "a little learning is a dangerous thing" comes to mind.  Measuring the wrong the wrong things, or measuring things in the wrong way, can lead to some major problems.

And of course there's the perennial problem of measuring things about us that we don't want measured...

 

BethSchultz
User Rank
Blogger
So much confusion
BethSchultz   11/26/2012 4:53:23 PM
NO RATINGS
Hi Pierre, with the proliferation of social media analytics platforms, which leads to confusion, and marketing's rush into social media, I would agree that 2012 may go down as the year of measuring dangerously. I'm not sure how much safer things will get in 2013, though. Certainly some companies will get pretty mature in their use of social media analytics, but I would imagine many more will keep on struggling with figuring out what tools to use, what metrics they need, and how to drive business value.

Latest Blogs
SAS opened its SAS Global Forum and Executive Conference with a half dozen announcements focused on analytics for cybersecurity, risk management, UN trade data, Visual Analytics, and the big data talent gap.
Cloud-based analytics tools promise not only to make use of big data more efficient for the enterprise, but pave the way for citizen data scientists to better utilize data.
Robert uses SAS to recreate a stop-smoking message from the Centers for Disease Control and Prevention.
The SAS Global Forum and Executive Conference will have analytics professionals discussing and learning about the inner workings of technology but also how data analytics can help their companies and the world run better.
Early voting in our A2 Quick Poll shows that predictive analytics are a natural for a wide variety of business applications.
Radio Show
Radio Shows
UPCOMING
James M. Connolly
Live Interviews From SAS Global Forum


4/28/2015   REGISTER   0
ARCHIVE
James M. Connolly
How to Hire Great Analytics Talent


4/23/2015  LISTEN   51
ARCHIVE
James M. Connolly
Sports Analytics Mean Fun and Business


3/24/2015  LISTEN   4
ARCHIVE
James M. Connolly
Secure Your Big Data in the Cloud


2/26/2015  LISTEN   114
ARCHIVE
James M. Connolly
Make It Big As a Data Scientist in 2015


2/11/2015  LISTEN   106
ARCHIVE
James M. Connolly
Big Data, Decisions & the Simulated Experience


2/3/2015  LISTEN   87
ARCHIVE
James M. Connolly
A Chat About Big Data, Machine Learning & Value


1/15/2015  LISTEN   125
ARCHIVE
Curtis Franklin Jr.
An Infrastructure for Analytics


12/18/2014  LISTEN   63
ARCHIVE
James M. Connolly
Prepare for the Internet of Things Data Blitz


12/16/2014  LISTEN   50
ARCHIVE
James M. Connolly
How Mature Is Your Analytics Program?


11/18/2014  LISTEN   148
ARCHIVE
James M. Connolly
Drive Big Decisions Using Data & Analytics


11/10/2014  LISTEN   73
Information Resources
Cartoon
CARTERTOONS
Infographic
Infographic
It Pays to Keep Insurance Fraud in Check
While 97% of insurers say that insurance fraud has increased or remained the same in the past two years, most of those companies report benefits from anti-fraud technology in limiting the impact of fraud, including higher quality referrals, the ability to uncover organized fraud, and improve efficiency for investigators.
Follow us on Twitter
Follow us on Twitter
Quick Poll
Quick Poll
Like us on Facebook
Like us on Facebook
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS