Apple's Map Data Is Big, but Not So Sweet

The Apple Maps failure reveals how a data overload can distort business strategy.
NO RATINGS
11/21/2012 |  7
View Comments: Newest First | Oldest First | Threaded View
Louis Watson
User Rank
Blogger
Re: Another big problem
Louis Watson   11/30/2012 10:34:02 PM
NO RATINGS
@Hospice_Houngbo   Great point, a little humility and realistic expectations goes a long way.

Hospice_Houngbo
User Rank
Prospector
Re: Another big problem
Hospice_Houngbo   11/30/2012 9:53:13 PM
NO RATINGS
Another lesson : You cannot excel at everything;  you will never be better than everyone at everything.

BethSchultz
User Rank
Blogger
Re: Another big problem
BethSchultz   11/27/2012 8:53:59 PM
NO RATINGS
Big lesson learned: Apple is fallible....

Pierre DeBois
User Rank
Blogger
Re: Another big problem
Pierre DeBois   11/27/2012 1:22:36 PM
NO RATINGS
Thanks Noreen. Your note and a mention in Wikipedia are clsoe to what I was thinking (The wikipedia description below noted that iPhone was a minority in market share, but Apple has the largest share of profits vis smartphone). 

http://en.wikipedia.org/wiki/IPhone#History_and_availability

Noreen Seebacher
User Rank
Blogger
Re: Another big problem
Noreen Seebacher   11/27/2012 1:02:13 PM
NO RATINGS
Research firm IDC says Google-developed Android is now on three-quarters of all smartphones worldwide, while Apple's closed software-hardware ecosystem relegates the platform to a distant second-place with  14.9 percent of the mobile market.

Pierre DeBois
User Rank
Blogger
Re: Another big problem
Pierre DeBois   11/27/2012 12:45:45 PM
NO RATINGS
Big ego plus data can be a toxic combination.  I think to Apple's credit they were trying to take a strategic advantage over data that it assumed was "theirs" - data generated through the use of its smartphone, data that would benefit their customers ultimated, data that would have given Google, a smartphone competitor, an advantage.  

Moreover Google has a lead in market share by OS (Need to verify how Apple and Google stack up - there's a difference between sales numbers and by OS because of the Android variations but I am not recalling it).  The simple point is that Google's share would have been enhanced by its usage of the data to refine its map app.  It was a tempting, well, apple that Apple could not ignore, but should have found a better way than to give a sub-beta product to customers.   The whole scenario really fascinates me because of the scale of these two companies and how easy data (plus the means to execute) can tempt a company to do something that appear strategic but can backfire with ease.

BethSchultz
User Rank
Blogger
Another big problem
BethSchultz   11/26/2012 4:59:09 PM
NO RATINGS
Hi Pierre, we often hear about the challenge of big-data, and certainly location data for mapping falls into that category. But when I think about Apple's mapping fiasco I tend to think of the problem as more of big-ego then big-data! 

Latest Blogs
Stop blaming machines -- those analytics-driven engines -- for job losses. Computers and other machines are changing, not eliminating jobs.
Everybody loves to talk about a future filled with driverless cars, robots to tend to our every need, and artificial intelligence that can solve our problems. But does it all really matter for CIOs?
Our reliance on data and the threats that reliance brings to an organization or individual could mirror what happened back in the Cambrian explosion.
All Analytics asked attendees at the InformationWeek Conference how they would explain the role of a data scientist to a 5-year-old. How would you word it?
Help with a big problem. Earn some love. Save mankind. Learn some skills.
Radio Show
Radio Shows
UPCOMING
James M. Connolly
Analytics: Your Defense Against Cyber Threats


5/27/2015   REGISTER   0
ARCHIVE
James M. Connolly
Big Data & Big Pharma: How Analytics Might Save Your Life


5/19/2015  LISTEN   37
ARCHIVE
James M. Connolly
Live Interviews From SAS Global Forum


4/28/2015  LISTEN   11
ARCHIVE
James M. Connolly
How to Hire Great Analytics Talent


4/23/2015  LISTEN   51
ARCHIVE
James M. Connolly
Sports Analytics Mean Fun and Business


3/24/2015  LISTEN   4
ARCHIVE
James M. Connolly
Secure Your Big Data in the Cloud


2/26/2015  LISTEN   114
ARCHIVE
James M. Connolly
Make It Big As a Data Scientist in 2015


2/11/2015  LISTEN   106
ARCHIVE
James M. Connolly
Big Data, Decisions & the Simulated Experience


2/3/2015  LISTEN   87
ARCHIVE
James M. Connolly
A Chat About Big Data, Machine Learning & Value


1/15/2015  LISTEN   125
ARCHIVE
Curtis Franklin Jr.
An Infrastructure for Analytics


12/18/2014  LISTEN   63
ARCHIVE
James M. Connolly
Prepare for the Internet of Things Data Blitz


12/16/2014  LISTEN   51
Information Resources
Quick Poll
Quick Poll
Infographic
Infographic
It Pays to Keep Insurance Fraud in Check
While 97% of insurers say that insurance fraud has increased or remained the same in the past two years, most of those companies report benefits from anti-fraud technology in limiting the impact of fraud, including higher quality referrals, the ability to uncover organized fraud, and improve efficiency for investigators.
Follow us on Twitter
Follow us on Twitter
Like us on Facebook
Like us on Facebook
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS