Apple's Map Data Is Big, but Not So Sweet

The Apple Maps failure reveals how a data overload can distort business strategy.
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11/21/2012 |  7
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Re: Another big problem
  • 11/30/2012 10:34:02 PM
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@Hospice_Houngbo   Great point, a little humility and realistic expectations goes a long way.

Re: Another big problem
  • 11/30/2012 9:53:13 PM
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Another lesson : You cannot excel at everything;  you will never be better than everyone at everything.

Re: Another big problem
  • 11/27/2012 8:53:59 PM
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Big lesson learned: Apple is fallible....

Re: Another big problem
  • 11/27/2012 1:22:36 PM
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Thanks Noreen. Your note and a mention in Wikipedia are clsoe to what I was thinking (The wikipedia description below noted that iPhone was a minority in market share, but Apple has the largest share of profits vis smartphone). 

http://en.wikipedia.org/wiki/IPhone#History_and_availability

Re: Another big problem
  • 11/27/2012 1:02:13 PM
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Research firm IDC says Google-developed Android is now on three-quarters of all smartphones worldwide, while Apple's closed software-hardware ecosystem relegates the platform to a distant second-place with  14.9 percent of the mobile market.

Re: Another big problem
  • 11/27/2012 12:45:45 PM
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Big ego plus data can be a toxic combination.  I think to Apple's credit they were trying to take a strategic advantage over data that it assumed was "theirs" - data generated through the use of its smartphone, data that would benefit their customers ultimated, data that would have given Google, a smartphone competitor, an advantage.  

Moreover Google has a lead in market share by OS (Need to verify how Apple and Google stack up - there's a difference between sales numbers and by OS because of the Android variations but I am not recalling it).  The simple point is that Google's share would have been enhanced by its usage of the data to refine its map app.  It was a tempting, well, apple that Apple could not ignore, but should have found a better way than to give a sub-beta product to customers.   The whole scenario really fascinates me because of the scale of these two companies and how easy data (plus the means to execute) can tempt a company to do something that appear strategic but can backfire with ease.

Another big problem
  • 11/26/2012 4:59:09 PM
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Hi Pierre, we often hear about the challenge of big-data, and certainly location data for mapping falls into that category. But when I think about Apple's mapping fiasco I tend to think of the problem as more of big-ego then big-data!