Apple's Map Data Is Big, but Not So Sweet

The Apple Maps failure reveals how a data overload can distort business strategy.
NO RATINGS
11/21/2012 |  7
View Comments: Newest First | Oldest First | Threaded View
Louis Watson
User Rank
Blogger
Re: Another big problem
Louis Watson   11/30/2012 10:34:02 PM
NO RATINGS
@Hospice_Houngbo   Great point, a little humility and realistic expectations goes a long way.

Hospice_Houngbo
User Rank
Prospector
Re: Another big problem
Hospice_Houngbo   11/30/2012 9:53:13 PM
NO RATINGS
Another lesson : You cannot excel at everything;  you will never be better than everyone at everything.

BethSchultz
User Rank
Blogger
Re: Another big problem
BethSchultz   11/27/2012 8:53:59 PM
NO RATINGS
Big lesson learned: Apple is fallible....

Pierre DeBois
User Rank
Blogger
Re: Another big problem
Pierre DeBois   11/27/2012 1:22:36 PM
NO RATINGS
Thanks Noreen. Your note and a mention in Wikipedia are clsoe to what I was thinking (The wikipedia description below noted that iPhone was a minority in market share, but Apple has the largest share of profits vis smartphone). 

http://en.wikipedia.org/wiki/IPhone#History_and_availability

Noreen Seebacher
User Rank
Blogger
Re: Another big problem
Noreen Seebacher   11/27/2012 1:02:13 PM
NO RATINGS
Research firm IDC says Google-developed Android is now on three-quarters of all smartphones worldwide, while Apple's closed software-hardware ecosystem relegates the platform to a distant second-place with  14.9 percent of the mobile market.

Pierre DeBois
User Rank
Blogger
Re: Another big problem
Pierre DeBois   11/27/2012 12:45:45 PM
NO RATINGS
Big ego plus data can be a toxic combination.  I think to Apple's credit they were trying to take a strategic advantage over data that it assumed was "theirs" - data generated through the use of its smartphone, data that would benefit their customers ultimated, data that would have given Google, a smartphone competitor, an advantage.  

Moreover Google has a lead in market share by OS (Need to verify how Apple and Google stack up - there's a difference between sales numbers and by OS because of the Android variations but I am not recalling it).  The simple point is that Google's share would have been enhanced by its usage of the data to refine its map app.  It was a tempting, well, apple that Apple could not ignore, but should have found a better way than to give a sub-beta product to customers.   The whole scenario really fascinates me because of the scale of these two companies and how easy data (plus the means to execute) can tempt a company to do something that appear strategic but can backfire with ease.

BethSchultz
User Rank
Blogger
Another big problem
BethSchultz   11/26/2012 4:59:09 PM
NO RATINGS
Hi Pierre, we often hear about the challenge of big-data, and certainly location data for mapping falls into that category. But when I think about Apple's mapping fiasco I tend to think of the problem as more of big-ego then big-data! 

Latest Blogs
The Solid conference on new technology highlighted not only the opportunities for the Internet of Things but how analytics pros have to be deeply involved in IoT initiatives.
Robert delves into the psychology behind "the dress" and how men and women label colors.
Members of the All Analytics community are invited to take part in a survey by Blue Hill Research as the consultancy compiles a profile of the modern data analyst.
HR analytics is getting good enough to predict when people will leave, but just because you can predict it, doesn't mean you can do anything about it.
Analytics pros and their business unit partners have to keep the scope of an analytics project in perspective and not make assumptions about missing data.
VIDEO BLOGS
VIDEO BLOGS
Quick Poll
Quick Poll
Radio Show
Radio Shows
UPCOMING
James M. Connolly
Survive the Digital Transformation


8/18/2015   REGISTER   0
ARCHIVE
James M. Connolly
Health Analytics: Find Data Beyond the Hospital Doors


7/28/2015  LISTEN   47
ARCHIVE
James M. Connolly
Finding Answers Through Prescriptive Analytics


7/21/2015  LISTEN   117
ARCHIVE
James M. Connolly
Visualization: How to Bring Data to Life


6/22/2015  LISTEN   55
ARCHIVE
James M. Connolly
Learn Why Analytics Are at Home in the Cloud


6/15/2015  LISTEN   26
ARCHIVE
James M. Connolly
Analytics: Your Defense Against Cyber Threats


5/27/2015  LISTEN   60
ARCHIVE
James M. Connolly
Big Data & Big Pharma: How Analytics Might Save Your Life


5/19/2015  LISTEN   37
ARCHIVE
James M. Connolly
Live Interviews From SAS Global Forum


4/28/2015  LISTEN   11
ARCHIVE
James M. Connolly
How to Hire Great Analytics Talent


4/23/2015  LISTEN   51
ARCHIVE
James M. Connolly
Sports Analytics Mean Fun and Business


3/24/2015  LISTEN   3
ARCHIVE
James M. Connolly
Secure Your Big Data in the Cloud


2/26/2015  LISTEN   114
Information Resources
Infographic
Infographic
It Pays to Keep Insurance Fraud in Check
While 97% of insurers say that insurance fraud has increased or remained the same in the past two years, most of those companies report benefits from anti-fraud technology in limiting the impact of fraud, including higher quality referrals, the ability to uncover organized fraud, and improve efficiency for investigators.
Follow us on Twitter
Follow us on Twitter
Like us on Facebook
Like us on Facebook
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS