2013: Here's to Indispensability

Jim Sterne, digital marketing guru, shares good advice on how analysts can be more helpful to their organizations.
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12/27/2012 |  2
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Natural Curiousity
  • 1/2/2013 9:24:42 AM
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"You asked - 'What skill makes an analyst indispensable?'"

Guess "natural curiosity" isn't much of a skill - but it's a key attribute.  I have worked on projects where the "topic" was not that interesting but when I started going through the data I would become interested and spend hours chasing down details.

Optimize the Value of Your Online Marketing
  • 12/31/2012 11:15:33 AM
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@Pierre,

Thanks for sharing the information about eMetrics summit. But after visiting the site and reading some of the comments by attenddes and bloggers, I wonder what makes eMetrics summit different from other similar workshops or conferences. One blogger says that eMetrics summit has "a scientific approach to online marketing metrics." I wonder what that means.