Beth, I wish I had access to understand more. It also reflects how important APIs have become. Not only as businesses build their platforms from widely established players, but also as a measurement dimension. I also wonder how metrics will be influenced, especially KPIs.
Hi Pierre, if Webtrends Streams offers the ability to give companies real-time intelligence on their customers as their engaging with a site or social network, as it promises, then I would definitely say it has great potential for being a category breaker in digital/Web analytics and well worth keeping an eye on.
You've heard all about the data science talent gap that McKinsey cited in 2011, but there's a lot more -- including new information -- that you need to know about McKinsey's ongoing research. Learn more Thursday on All Analytics Radio.
Understanding retail customers means knowing what they will want and when they will want it. To deliver that, retailers must be able to see customer behavior across physical stores, the web, mobile apps, and more.
Chatbots, AI, virtual reality, machine learning, and more will be featured as leading edge technologies for retailers attending the NRF Annual Convention and Expo in New York City. But many retailers are still getting their arms around advanced analytics.