Beth, I wish I had access to understand more. It also reflects how important APIs have become. Not only as businesses build their platforms from widely established players, but also as a measurement dimension. I also wonder how metrics will be influenced, especially KPIs.
Hi Pierre, if Webtrends Streams offers the ability to give companies real-time intelligence on their customers as their engaging with a site or social network, as it promises, then I would definitely say it has great potential for being a category breaker in digital/Web analytics and well worth keeping an eye on.
Forget the unicorn, there are ways to groom data scientists without searching everywhere for the rare candidate who offers deep technical experience, an analytical mindset, and rich business experience. Listen to what these analytics executives have to say.