API = A Proactive Influence

Webtrends' new analytic solution highlights the growing strategic importance of APIs.
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1/8/2013 |  3
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BethSchultz
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Re: Instant Reaction
BethSchultz   1/14/2013 10:57:57 AM
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I'd not previously thought of APIs from a metrics perspective, so it's interesting to think of them in that context!

Pierre DeBois
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Re: Instant Reaction
Pierre DeBois   1/12/2013 3:52:15 PM
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Beth, I wish I had access to understand more.  It also reflects how important APIs have become. Not only as businesses build their platforms from widely established players, but also as a measurement dimension.  I also wonder how metrics will be influenced, especially KPIs.

BethSchultz
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BethSchultz   1/8/2013 11:36:33 AM
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Hi Pierre, if Webtrends Streams offers the ability to give companies real-time intelligence on their customers as their engaging with a site or social network, as it promises, then I would definitely say it has great potential for being a category breaker in digital/Web analytics and well worth keeping an eye on.

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