"The manager said he could afford a second body over losing the customer."
This is a strategical decision and it does make sense as the company needs these skills to better serve its customers. My question is: can you train somebody who has good customer skills to become a good developer?
This is a great way to determine resource allocation annd budget palnning while hiring. I am curious if there is any HR data which summarizes the percentage of people lying in each of those four quadrants you demonstrated.( rated by the hiring managers and recruiters)
Hmm, Tricia. I agree that placing a great technologist who doesn't have a great command of the English language can be problematic in some cases. But in this case, if the person has great communications skills, he/or she could still go far once the language issue is resolved -- in that the propensity to be good at describing analytics results in an easy-to-understand way is there.
Several managers told me they had openings for over 6 months becuase they could not find the right person (communication/technical). I wonder if I just happened to meet a few who had this problem - how often that happens?
The other barrier I suspect is that the candidates may have English-As-Second-Language and they are just difficult to understand either due to accent or they only have basic English skills. This can create an issue if you need a customer facing person that may have nothing to do with the person being an extrovert.
Hi Tricia, I think there's a need for both technical skill and communications ability and those who possess both will have more varied career options than the person who only knows the technology -- analytics in this case -- or who only knows how to talk a good game. From a career growth perspective, I think it's important that an individual comes to understand where he or she best fits. If the person is more comfortable with and thrives on doing the analytics work but not talking about it, so be it. There is plenty of need for that type of individual. However, if the person understands the analytics and knows how to talk about in a way the business understands, that means different career paths -- perhaps woven into the business unit rather than remaining in the analytics department, for example. One thing is for sure, I can't see a company hiring two people rather than just one to get the desired skills -- unless, of course, the sky's the limit on spending for hiring!
2015 Visual Analytics Interactive RoadshowSAS(r) experts are coming to a city near you in a series of live, interactive workshops focused on SAS Visual Analytics, including how to prepare your data for VA, the integration of VA with Office Analytics and a Visual Statistics demo.
January 22: King of Prussia, PA
February 24: Austin, TX
March 26: Redwood City, CA
April 22: NYC, NY (1st of 2 stops)
May 13: Seattle, WA
June 18: Minneapolis, MN
July 21: Rockville, MD
August 18: Chicago, IL
September 24: Irvine, CA
October 9: Cary, NC (during SAS Championship)
October 21: NYC, NY (2nd of 2 stops)
November 17: Orlando, FL
December 8: Atlanta, GA
LEADERS FROM THE BUSINESS AND IT COMMUNITIES DUEL OVER CRITICAL TECHNOLOGY ISSUES
The Current Discussion
Visual Analytics: Who Carries the Onus? The Issue: Data visualization is an up-and-coming technology for businesses that want to deliver analytical results in a visual way, enabling analysts the ability to spot patterns more easily and business users to absorb the insight at a glance and better understand what questions to ask of the data. But does it make more sense to train everybody to handle the visualization mandate or bring on visualization expertise? Our experts are divided on the question. The Speakers: Hyoun Park, Principal Analyst, Nucleus Research; Jonathan Schwabish, US Economist & Data Visualizer
The hospitality industry gathers massive amounts of customer data, and mining that data effectively can yield tremendous results in terms of improved CRM, better-targeted marketing spend, and more efficient back-end processes. Roger Ares, vice president of analytics at Hyatt Corp., discusses the ways he and his staff use big data.
Charged with keeping track of travel assets, including employees, iJET International relies on data management best-practices and advanced analytics to keep its clients in the know on current and potential world events affecting travel, Rich Murnane, Director of Enterprise Data Operations & Data Architect, told All Analytics in an interview from the 2014 SAS Global Forum Executive Conference.
Jason Dorsey, chief strategy officer for the Center for Generational Kinetics and keynote speaker at last month's SAS Global Forum 2014, describes how Gen Y professionals are enhancing the makeup of multigenerational analytics organizations.
From analytics talent development to the power of visual analytics, All Analytics found a variety of common themes circulating throughout the exhibition floor and session discussions at the 2014 SAS Global Forum and SAS Global Forum Executive Conference events held last month in Washington, DC.
Talking with All Analytics live from the 2014 SAS Global Forum Executive Conference, Eric Helmer, senior manager of campaign design and execution for T-Mobile, discussed the importance of customer data -- starting internally -- in devising the mobile operator's marketing plans.
The big-data analytics market can be a confusing place. Among the vendors vying for your dollars are traditional database management providers, Hadoop startup services, and IT giants. In this video, All Analytics editors Beth Schultz and Michael Steinhart sit down in a Google+ Hangout on Air with Doug Henschen, executive editor of InformationWeek. Henschen discusses use cases for big-data analytics, purchase considerations, and his recent roundup of the top 16 big-data analytics platforms.
At the National Retail Federation BIG Show last month, All Analytics executive editor Michael Steinhart noted a host of solutions for tracking and analyzing customer activity in retail stores. From Bluetooth beacons to RFID tags to NFC connections to video analytics, retailers must find the right combination of tools to help optimize the shopper experience, streamline operations, and boost revenues.
The days when historical shipment trends and gut feelings were enough to forecast retail demand accurately are long over. SAS chief industry consultant Charles Chase outlines the benefits of pulling real-time sales information from point-of-sale and product scanner systems, then flowing that data into dynamic forecasting tools from SAS.
With today's advanced visual analytics tools, you can stream data into memory for real-time processing, provide users the ability to explore and manipulate the data, and bring your data to life for the business.
Dynamic data visualizations let analysts and business users interact with the data, changing variables or drilling down into data points, and see results in a flash. Advance your use of data visualization with tools that support features like auto-charting, explanatory pop-ups, and mobile sharing.
No doubt your enterprise is amassing loads of data for fact-based decision-making. Hand in hand with all that data comes big computational requirements. Can traditional IT infrastructure handle the increasing number and complexity of your analytical work? Probably not, which is why you need a backend rethink. Big data calls for a high-performance analytics infrastructure, as Fern Halper, a partner at the IT consulting and research firm, Hurwitz & Associates, discusses here.
Redbox's bright-red DVD kiosks are all but ubiquitous these days, located in more than 28,000 spots across the country. Jayson Tipp, Redbox VP of Analytics and CRM, provides an insider's look at how the company has accomplished its phenomenal nine-year growth.
InterContinental Hotels Group (IHG), a seven-brand global hotelier, has woven analytics into the fabric of its operations. David Schmitt, director of performance strategy and planning, shares IHG's analytics story and his lessons learned.