Nice share, Chris. I like the path selected for North America - I also recall a NPR review of Santa. They consulted UPS about Santa's logistics - they noted the varied path much like the North American path, but global. Funny how analytical Ol' St. Nick can be!
Tricia, I really love this - I think there needs to be a natural joy in the metrics. Certainly Santa takes joy on developing his lists and planning his route.
I also think some cabaility in getting the word out about those metrics is essential - When we sing Santa Claus is coming to town, we are reminded of the list. Exec sponsors should be visible - coming to town - and reminding teams of the list.
The struggle to learn how customers engage with IoT devices as part of customer experience is real. Here is how marketers can approach strategies with analytics reporting that monitors related traffic in real time.
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