Hi Tricia -- wow, who knew such thought had to go into picking not just a color but a shade. Funny, I find the Red more business like, I guess -- more in keeping with the traffic light red, yellow (or amber), and green often used in alerts dashboards, etc. IndianRed seems too stylish a choice, in a way!
You really have to chose one way you are going - either highlight what is going well or what is not going well. Generally it seems like mangers want to see the red (poorly performning) areas first.
One funny that happened to me - one manager I worked with thought the red color I had picked was too harsh. We had a half-hour meeting trying out several shades of red until we found one that wasn't too "judgemental". We finally agreed on Indian Red.
Here's the difference with the Hex code listed:
Red - # FF0000
IndianRed - # CD5C5C
Since it was the only color on the page - I think probably any color would have communicated the point.
I think a splash of color definitely helps not only to liven up otherwise grey reports but also to direct the eye to the pertinent pieces of data. The problem comes in when the former motivation outweighs the latter!
Our All Analytics Radio interview with Graham Clark of NIIT Technologies offered insight not only into the state of predictive analytics, but also on how those advanced analytics are changing business and the nature of computing.