Google Data, Get In Here!

Rather than letting your Google Analytics data live alone, integrate it into your business intelligence system and combine it with other data for real insights.
NO RATINGS
1/30/2013 |  3
View Comments: Newest First | Oldest First | Threaded View
TAanderud
User Rank
Blogger
Re: Definately merger potential
TAanderud   2/1/2013 8:38:32 AM
NO RATINGS
I agree.  Even as I was preparing the video I was reading a few thoughts around the web from some others who regularly use Google Analytics and I was amazed at some of the ways they were getting value from the data.

In a way it changes the whole advertising game. Basically you do not really know how many people see a billboard or magazine ad and then purchase based on that ad.  However, web analytics changes that whole game.  Now you certainly do know and can measure it!  

Pierre DeBois
User Rank
Blogger
Excel Support
Pierre DeBois   1/30/2013 6:56:09 PM
NO RATINGS
One more Tricia, which I thought would add to your points, is a post I wrote on Excel and its renewed swagger.  You bring up how software does not necessarily become outdate, but its purpose refined, particularly with web based tools.

http://www.allanalytics.com/author.asp?section_id=1462&doc_id=237538

 

Pierre DeBois
User Rank
Blogger
Definately merger potential
Pierre DeBois   1/30/2013 6:52:53 PM
NO RATINGS
Nice video Tricia. I think more and more businesses overlook what Google Analytics can lead them into, in terms of merging data.  Part of the issue is that most businesses have not seen their websites as a working asset to develop their business infromation. They just see it as website information, when merging the data with something else is a greater goal.  Usually the folks with CRMs and e-Commerce gets it.  But B2B still struggles.

Latest Blogs
Jon Carter's latest cartoon should hit home with everyone who has faced that "agree" button for a piece of software or a website.
The new SAS 360 Discover provides marketers with new views into the activities of their valued customers.
A mom can provide a lesson in life-long learning, and the growing number of analytics programs in universities help to support that need to learn.
Amazon’s emphasis on the Internet of Things in its strategic moves demonstrates how web analytics is no longer just about the web.
An awesome visualization of World War II deaths provides insight into what global war means while also shedding light on how relatively lucky we are today.
Radio Show
A2 Conversations
ARCHIVE
James M. Connolly
How Analytics Can Transform State Government


5/17/2016  LISTEN   51
ARCHIVE
James M. Connolly
Save Labor Costs With Predictive Analytics


5/10/2016  LISTEN   53
ARCHIVE
James M. Connolly
What the IoT Means to You and Your Insurer


5/6/2016  LISTEN   75
ARCHIVE
James M. Connolly
When It's Time for a Robot's Job Review


4/27/2016  LISTEN   21
ARCHIVE
James M. Connolly
How Advanced Analytics Serve Healthcare


4/12/2016  LISTEN   88
ARCHIVE
James M. Connolly
Life in a World of Big Data, Autonomous Cars and IoT


3/17/2016  LISTEN   34
ARCHIVE
James M. Connolly
Sports Analytics: Driving the Business Forward


3/10/2016  LISTEN   73
ARCHIVE
James M. Connolly
See How Data is Revolutionizing Healthcare


2/25/2016  LISTEN   78
ARCHIVE
James M. Connolly
Why Analytics are So Valuable in Cybersecurity


2/18/2016  LISTEN   47
ARCHIVE
James M. Connolly
The Analytics Job and Salary Outlook for 2016


1/28/2016  LISTEN   16
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS