I agree. Even as I was preparing the video I was reading a few thoughts around the web from some others who regularly use Google Analytics and I was amazed at some of the ways they were getting value from the data.
In a way it changes the whole advertising game. Basically you do not really know how many people see a billboard or magazine ad and then purchase based on that ad. However, web analytics changes that whole game. Now you certainly do know and can measure it!
One more Tricia, which I thought would add to your points, is a post I wrote on Excel and its renewed swagger. You bring up how software does not necessarily become outdate, but its purpose refined, particularly with web based tools.
Nice video Tricia. I think more and more businesses overlook what Google Analytics can lead them into, in terms of merging data. Part of the issue is that most businesses have not seen their websites as a working asset to develop their business infromation. They just see it as website information, when merging the data with something else is a greater goal. Usually the folks with CRMs and e-Commerce gets it. But B2B still struggles.
Given how competitive the environment is becoming and how fast technology is moving, hotels cannot afford to wait until everything is perfect before moving on to the next step in their big data analytics initiative.
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