Digging for Gold at Gilt Groupe

Tamara Gruzbarg, director of analytics at Gilt Groupe, talks about how the company makes the best use of its data.
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10/11/2012 |  2
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MDMconsult
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Prospector
Re: Gilt gold
MDMconsult   10/12/2012 2:53:15 PM
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It just shows how powerful the evolution of brand relationships have been through big data. Customers today must be well informed. 

Alexis
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Data Doctor
Gilt gold
Alexis   10/12/2012 9:27:14 AM
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Interesting interview that dispelled some of my own misconceptions about Gilt Groupe. I didn't realize it attracted such a broad base of customers. Nice how analytics are supporting the effort to reach them

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