Flying High With Analytics

Joe Megibow, VP and General Manager of Expedia.com, talks about the important role analytics plays at the 16-year-old Website.
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10/23/2012 |  3
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Hospice_Houngbo
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Prospector
Re: Give & take
Hospice_Houngbo   10/30/2012 8:14:13 PM
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@Lybdon_Henry,

"often you can get better deals just by contacting the vendor directly."

That's correct. What makes things even fierce for them is that people first use the online third-party sites to search for the "deals" and then contact the airlines and the hotels thereafter. I wonder if analytics can help them that much to reverve that situation.

Lyndon_Henry
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Blogger
Re: Give & take
Lyndon_Henry   10/26/2012 4:59:33 PM
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..

Noreen, interesting video giving a chance to see a human face behind the online interface.

Recent reports I've seen, mainly on TV, indicate that these online third-party sites are having an increasingly difficult time competing with the airlines and hotels themselves — often you can get better deals just by contacting the vendor directly.  This suggests lots of stress.  I'd wonder how much better analytics can actually help in this highly competitive situation.

 

BethSchultz
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Blogger
Give & take
BethSchultz   10/25/2012 5:08:11 PM
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@Noreen, thanks for sharing this video with Joe Megibow. He gives a great overview on Expedia's focus on analytics. I'm encouraged to hear him say that Expedia realizes the give and take between its needs and its customers' desire to share -- or not -- data about themselves. 

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