"often you can get better deals just by contacting the vendor directly."
That's correct. What makes things even fierce for them is that people first use the online third-party sites to search for the "deals" and then contact the airlines and the hotels thereafter. I wonder if analytics can help them that much to reverve that situation.
Noreen, interesting video giving a chance to see a human face behind the online interface.
Recent reports I've seen, mainly on TV, indicate that these online third-party sites are having an increasingly difficult time competing with the airlines and hotels themselves — often you can get better deals just by contacting the vendor directly. This suggests lots of stress. I'd wonder how much better analytics can actually help in this highly competitive situation.
@Noreen, thanks for sharing this video with Joe Megibow. He gives a great overview on Expedia's focus on analytics. I'm encouraged to hear him say that Expedia realizes the give and take between its needs and its customers' desire to share -- or not -- data about themselves.
Given how competitive the environment is becoming and how fast technology is moving, hotels cannot afford to wait until everything is perfect before moving on to the next step in their big data analytics initiative.
Join All Analytics Radio Wednesday at 2 pm (EDT) when security expert Ray Boisvert discusses the opportunities that organizations have to tighten up their cybersecurity defenses by implementing analytics-based security technologies and techniques.
While 97% of insurers say that insurance fraud has increased or remained the same in the past two years, most of those companies report benefits from anti-fraud technology in limiting the impact of fraud, including higher quality referrals, the ability to uncover organized fraud, and improve efficiency for investigators.