I agree the that anything online has a life of its own. If you wouldn't scream it from the mountain tops don't send it post it or comment it. Erasing a digital life is impossible. Another case of teacher whose digital life came back to haunt her was published today in CA, it cost her the teaching job she had. When will people learn?
It may be impossible to predict the perfect bracket, but these academics have managed to predict perfectly the "at large" bids that were included in the March Madness NCAA college basketball tournament this year and with 96% accuracy over the last 6 years.