I'd be curious to learn the analytics behind Macy's targeting of me. I do have a Macy's credit card, but don't use it all that often and pay it off within a month or two of the purchase. I'm thinking the last time I used it was probably 6 to 12 months ago. Yet I receive so many promotional discounts from Macy's. I don't get it.
HIPAA is supposed to protect the privacy of your medical information, but the sale of anonymized medical data and advances in analytics have made it possible for organizations to re-link your name to your private records.
Visual analytics tools, can enable non-statistician citizen data scientist to create models that use predictive or prescriptive analytics. These professionals can embed their business knowledge into the models they're testing, prototyping, or building.