I'd be curious to learn the analytics behind Macy's targeting of me. I do have a Macy's credit card, but don't use it all that often and pay it off within a month or two of the purchase. I'm thinking the last time I used it was probably 6 to 12 months ago. Yet I receive so many promotional discounts from Macy's. I don't get it.
It may be impossible to predict the perfect bracket, but these academics have managed to predict perfectly the "at large" bids that were included in the March Madness NCAA college basketball tournament this year and with 96% accuracy over the last 6 years.