I'd be curious to learn the analytics behind Macy's targeting of me. I do have a Macy's credit card, but don't use it all that often and pay it off within a month or two of the purchase. I'm thinking the last time I used it was probably 6 to 12 months ago. Yet I receive so many promotional discounts from Macy's. I don't get it.
You've heard all about the data science talent gap that McKinsey cited in 2011, but there's a lot more -- including new information -- that you need to know about McKinsey's ongoing research. Learn more Thursday on All Analytics Radio.
Understanding retail customers means knowing what they will want and when they will want it. To deliver that, retailers must be able to see customer behavior across physical stores, the web, mobile apps, and more.
Chatbots, AI, virtual reality, machine learning, and more will be featured as leading edge technologies for retailers attending the NRF Annual Convention and Expo in New York City. But many retailers are still getting their arms around advanced analytics.