I'd be curious to learn the analytics behind Macy's targeting of me. I do have a Macy's credit card, but don't use it all that often and pay it off within a month or two of the purchase. I'm thinking the last time I used it was probably 6 to 12 months ago. Yet I receive so many promotional discounts from Macy's. I don't get it.
The right blend of analytics and experience can be the key to success in any market, but perhaps no place more than in retail. Join A2 Radio today at 2 pm as we are joined by author and SAS retail expert Brittany Bullard.