I'd be curious to learn the analytics behind Macy's targeting of me. I do have a Macy's credit card, but don't use it all that often and pay it off within a month or two of the purchase. I'm thinking the last time I used it was probably 6 to 12 months ago. Yet I receive so many promotional discounts from Macy's. I don't get it.
Maybe it's time for the analytics profession to unite under a single slogan that inspires quality and innovation, something that will help you avoid being one of those case studies where big data analytics went awry.
In providing a summary of their two All Analytics Academy presentations, Ezmeralda Khalil and Steven Mills of Booz Allen Hamilton highlight the value of identifying the right talent needs, recruiting data scientists from business units, and not wasting time looking for unicorns.