Better Analytics, Better Shopping

We catch up with Kerem Tomak, VP Marketing Analytics at Macys.com, at the National Retail Federation Conference in NYC.
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1/22/2013 |  2
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Noreen Seebacher
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update
Noreen Seebacher   4/16/2013 8:37:21 AM
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Karem Tomak says big data analytics has helped Macy's boost store sales by 10 percent, according to Tomak. "Data is now at our fingertips," he said.

BethSchultz
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Why me?
BethSchultz   1/23/2013 12:18:05 PM
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I'd be curious to learn the analytics behind Macy's targeting of me. I do have a Macy's credit card, but don't use it all that often and pay it off within a month or two of the purchase. I'm thinking the last time I used it was probably 6 to 12 months ago. Yet I receive so many promotional discounts from Macy's. I don't get it.

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