Marketers & Analytics

Adele Sweetwood, vice president at SAS Americas Marketing & Support, explains why analytics isn't just a hot topic for marketers but is intertwined with everything they do.
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7/3/2013 |  1
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BethSchultz
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Anaytics, and more analytics
BethSchultz   7/3/2013 3:44:37 PM
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Great advice from Adele on how corproate marketers should be approaching analytics, not only for data-driven decision making but for planning and assessment purposes, too.

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