5 Ways Decision Management Leads to Greater Customer Value 

Date: Wednesday, August 08, 2012
Time: 2:00 p.m. New York / 7:00 p.m. London

Knowing how to create better, more profitable customer relationships starts with an understanding of the strategic and day-to-day operational decisions your company or organization is making about those customers. If you can better manage these decisions, you can apply them in smarter, more purposeful ways sure to boost the value you reap from each customer.

On Wednesday, August 8, at 2:00 p.m. ET, James Taylor, chair of the Decision Management Summit, reveals specific tips that you can use to optimize your customer relationships, including:
  • Targeting customers more accurately
  • Reacting to customers in real-time
  • Keeping up with rapid business change
  • Ensuring consistency in a multichannel world
  • Keeping costs down with scalable solutions
Begin creating competitive advantage today. Register for the “5 Ways Decision Management Leads to Greater Customer Value” Webinar now.

James Taylor, CEO, Decision Management Solutions
James Taylor is the CEO of Decision Management Solutions. He is also a faculty member of the International Institute for Analytics and has spent the last 20 years developing approaches, tools, and platforms that others can use to build more effective information systems. He was a VP at FICO where he gained experience in positioning and marketing critical decisioning technologies such as business rules and predictive analytics.

He has designed and built hosted solutions as a Product Management Director at a startup as well as enterprise software platforms while a Senior Product Manager in PeopleSoft’s Research and Development group. He has experience in using and building modeling tools, having both built a CASE tool and helped large enterprises use CASE tools to model and develop systems while working for Ernst and Young. He is the author of Decision Management Systems: A practical guide to using business rules and predictive analytics (IBM Press, 2011) and Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions (Prentice Hall) with Neil Raden.

In addition to strategy and implementation consulting, James delivers Webinars, workshops, and training. He is a regular keynote speaker at conferences such as the Business Rules Forum, Predictive Analytics World, and IBM's Business Analytics Forum.

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